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Claudia Mercado

Founder & CEO of CALIBUENO

Claudia L. Mercado is the Founder & CEO of CALIBUENO, a cannabis brand based in Oakland, California.12 She is a seasoned entrepreneur with a diverse professional background and a strong commitment to creating opportunities for Latinos in the cannabis industry.34

Professional Experience

Mercado founded CALIBUENO in 2017, focusing on providing quality, affordable cannabis to consumers throughout California.12 Prior to this, she held various positions including:

  • Board Member at the Osteopathic Medical Board of California (2012-2023)
  • Account Executive at NCC Group (2014-2015)
  • Business Specialist and Senior Account Executive at Rocket Lawyer, Inc (2012-2014)
  • Regional Account Executive at QPay, Inc (2009-2012)

Education

  • Stanford University Graduate School of Business: Stanford Latino Entrepreneurship Initiative-Education: Scaling (2019)
  • Mills College: MBA in General Business Management (2006-2007)
  • Mills College: BA in Political, Legal, & Economic Analysis (2002-2006)
  • Urban School of San Francisco: High School Diploma (1998-2002)

Entrepreneurial Vision

Mercado aims to create sustainable, long-term wealth for Latinos in the cannabis industry.4 She emphasizes community-mindedness, transparency, and inclusivity in her business approach. CALIBUENO focuses on providing cannabis at affordable price points while educating and inspiring the community.4

Advocacy and Leadership

As a Latina and LGBTQ+ business owner in the cannabis industry, Mercado is committed to representing her community and creating opportunities for underrepresented groups.6 She works with small farmers from the Emerald Triangle and advocates for a diverse cannabis ecosystem.56

Highlights

Aug 6 · linkedin

“This historic women’s college and Hispanic Serving Institution was intended to serve women’s education for generations to come, not traded on the open market for pennies. We must hold the Mills administration leadership accountable who were responsible for actively undermining a viable California higher-ed ecosystem and safe space for women, BIPOC and LGBTQ+ students. Bad higher-ed leaders should not be allowed to fail forward and monetize on the hardships of students and community members. Queremos justicia para Mills!”

said Claudia L. Mercado, Advisor to the SMCC and Mills’ Alumnae class of 2006 and 2007.

Don't ever back down when fighting for justice! #justice4Mills

OAKLAND CITY COUNCIL APPROVES RESOLUTION CELEBRATING MILLS COLLEGE AND CALLING FOR AN INVESTIGATION INTO ITS MERGER WITH NORTHEASTERN

#oakland #community #democracia #justicia

Related Questions

What inspired Claudia Mercado to start CALIBUENO?
How has Claudia Mercado's background influenced her leadership style at CALIBUENO?
What are some key achievements of CALIBUENO under Claudia Mercado's leadership?
How does CALIBUENO differentiate itself in the cannabis industry?
What challenges has Claudia Mercado faced as a woman-owned business in the cannabis sector?
Claudia Mercado
Claudia Mercado, photo 1
Claudia Mercado, photo 2
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Location

Oakland, California, United States