Suggestions
Clayton Blackham
CEO and Founder SnappConner PR, speaker, columnist and author
Professional Background
Cheryl Snapp Conner is a respected figure in the public relations industry, recognized for her innovative approach to business communication and thought leadership. As the founder and CEO of SnappConner PR, established in April 2007, she has transformed the agency into a leading communications firm, specializing in public relations strategies that resonate across various industries. Under her leadership, SnappConner PR has garnered numerous accolades, including recognition as a Top Tech Communicator and multiple awards for outstanding agency growth. Cheryl's efforts have positioned her as a significant influencer in the field of PR and business communications, leading to her inclusion in prestigious lists such as Signal Peak's v100 since 2008.
Cheryl began her career in public relations with Novell, where she served as the Director of Public Relations. This role laid the foundational expertise that would inform her future endeavors in public relations and business communication. With a commitment to providing high-quality communication strategies, Cheryl has not only built a successful agency but has also contributed significantly to industry discourse through her writing and public speaking engagements.
In addition to her agency work, Cheryl has shared her expertise as a contributor to Forbes' Entrepreneurs channel from 2012 to 2018. Her insights on PR and business communication have reached a wide audience, bolstering her status as a thought leader. She has also provided valuable contributions to well-known publications such as The Wall Street Journal, Inc., and Entrepreneur magazine, where she launched a new column focused on PR and entrepreneurship.
Education and Achievements
Cheryl's educational background is equally impressive, having studied Family Resource Management and English at Brigham Young University, where she pursued her Bachelor's degree. Prior to that, she earned an Associate degree in Family Resource Management from Brigham Young University - Idaho. Her education has equipped her with a unique perspective on the emotional and societal aspects of communication, which she skillfully integrates into her public relations strategies.
Throughout her career, Cheryl has been an active member of the professional community. She was a trustee and served on the Executive Committee of the Utah Technology Council (UTC) from 2004 to 2016, where she led the UTC Communications Committee. Her involvement with UTC showcases her dedication to advancing technology and innovation within the state of Utah and beyond.
Cheryl’s remarkable achievements haven’t gone unnoticed; she has been featured in Utah Business Magazine's '30 Women to Watch' and has been recognized as a two-time finalist in the Utah Women in Technology awards, further solidifying her status as a trailblazer in the PR field.
Notable Contributions
Cheryl's journey as an entrepreneur and thought leader is marked by her commitment to education and mentorship. She is the creator of Content University™, an initiative designed to enhance the skills of aspiring PR professionals and entrepreneurs. Through this educational platform, Cheryl aims to empower others to navigate the complex world of public relations and business communication effectively.
In addition to her agency and educational endeavors, Cheryl has held various advisory roles, including serving as an Advisory Board Member at Avii and as Faculty at CEOSpace. These positions leverage her vast knowledge and experience to support upcoming entrepreneurs and business leaders in their communication strategies and overall business acumen.
Cheryl continues to be an influential voice in public relations, demonstrating dedication to both her clients and to the broader discourse on effective communication strategies in business. Her passion for the industry shines through her work and contributions, inspiring many to excel within their own careers.
