Suggestions
Clémence Loiseau
Head of Customer Engagement at In&motion
Professional Background
Clémence Loiseau is a highly accomplished professional with over 7 years of diverse experience in driving innovative Marketing and Customer Relationship Management (CRM) programs across various sectors including the entertainment industry, start-ups, and advertising. Her career has been characterized by a strong focus on customer-centric marketing strategies which have significantly contributed to enhancing customer engagement and loyalty.
Clémence currently serves as the Head of Customer Engagement at In&motion, where she is instrumental in developing and implementing targeted marketing strategies that drive customer satisfaction and retention. In this pivotal role, Clémence leverages her extensive marketing expertise to foster a deep understanding of customer preferences and behaviors, ensuring that the company's offerings are aligned with market demands.
Prior to her current position, Clémence held several important roles at Ubisoft, one of the leading video game companies globally. As a Senior Manager for CRM, she played a crucial role in strategizing customer engagement campaigns that not only enhanced the user's gaming experience but also increased monetary value for Ubisoft through improved customer loyalty. In addition, she transformed the CRM landscape for various games in her previous positions, which included CRM Lifecycle Manager for the EMEA region, and Associate CRM Manager. Her multifaceted role at Ubisoft has positioned her as a respected authority in the gaming industry marketing space.
With a solid foundation in marketing principles gained through her educational journey, Clémence has consistently demonstrated her ability to adapt and thrive in fast-paced, ever-evolving industries. Her strategic mindset and innovative approach to customer relationship management have earned her recognition among peers and industry leaders alike.
Education and Achievements
Clémence Loiseau’s academic journey has been marked by a robust focus on economics and marketing. She began her higher education studying Classe Préparatoire HEC, Économie at Lycée Carnot, where she laid the groundwork for her analytical and problem-solving skills. Following this, she completed a Baccalauréat in Economics at Lycée Charles de Gaulle, further solidifying her expertise in economic principles.
She further refined her skills by completing a Master of Science in Marketing at EDHEC Business School, one of the leading business schools in Europe. This prestigious educational background equipped her with the necessary knowledge and skills to excel in her future endeavors within the marketing and CRM fields. The comprehensive curriculum offered at EDHEC allowed Clémence to develop both strategic and practical understanding of marketing management, which she applies in her professional roles today.
Throughout her career, Clémence has amassed an impressive portfolio of achievements, reflecting her dedication to driving successful marketing initiatives and cultivating customer relationships. Her unique blend of academic knowledge and hands-on experience uniquely positions her to lead impactful marketing strategies in highly competitive industries.
Achievements
- Head of Customer Engagement: Successfully leading the customer engagement strategies at In&motion, focusing on enhancing user experience and fostering brand loyalty.
- Leadership at Ubisoft: Elevated the customer engagement protocols within the CRM division during her tenure at Ubisoft, overseeing a team that consistently met and exceeded customer satisfaction benchmarks.
- Cross-Departmental Collaboration: Collaborated with various teams across Ubisoft to ensure that CRM strategies were well integrated with product development and marketing strategies, leading to enhanced customer retention rates across multiple products.
- Strategic CRM Implementation: Played a key role in implementing sophisticated CRM initiatives during her time at Ubisoft, which significantly improved the lifecycle management of customers in the EMEA region.
- Internships with Industry Leaders: Gained diverse experience through internships at renowned companies such as FOX PATHE EUROPA, BETC EURO RSCG, and LOUIS VUITTON, providing her with insights into various marketing strategies across different sectors.
