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Cleo Davis-Urman

Entrepreneur

Cleo Davis-Urman is the Co-Founder of barrière, a wellness brand specializing in transdermal vitamin patches designed for effective nutrient delivery through the skin. The idea for barrière was born out of her personal health challenges; after experiencing dangerously low levels of iron and B12 despite taking supplements, she sought a more effective solution. This led to the development of plant-powered, vegan patches that aim to simplify wellness by providing essential vitamins without the complications of traditional supplements.13

Davis-Urman emphasizes that many existing vitamin delivery methods can be inefficient, losing up to 90% of their effectiveness during digestion. Her patches are designed to be comfortable, non-irritating, and aesthetically pleasing, addressing the shortcomings of conventional medical patches.1 The mission of barrière is to promote daily self-care through science-backed and sustainably made products that are easy to incorporate into users' routines.2

In addition to her role at barrière, Davis-Urman has a background in the fashion industry, having previously worked at Saks.3 Her diverse experience contributes to her approach in creating wellness products that blend functionality with style.

Highlights

Nov 12 · The Atlantic
Wellness … Stickers?
Wellness … Stickers?
Aslaug Magnusdottir | BoF 500 | The People Shaping the Global Fashion Industry - The Business of Fashion
Apr 8 · mybarriere.com
Our Story – barrière

Related Questions

What inspired Cleo Davis-Urman to start barrière?
How did Cleo Davis-Urman's personal experience with vitamin deficiencies influence the creation of barrière's patches?
What are some of the key features of barrière's transdermal vitamin patches?
How does barrière ensure the effectiveness and safety of their patches?
What other roles has Cleo Davis-Urman held before co-founding barrière?
Cleo Davis-Urman
Cleo Davis-Urman, photo 1
Cleo Davis-Urman, photo 2
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Location

Brooklyn, New York, United States