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Cody Shankman

Chief Marketing Officer at NowVertical Group Inc.

Cody Shankman is a results-driven marketing and communications professional who served as the Chief Marketing Officer (CMO) and Executive Vice President at NowVertical Group, Inc. from 2021 to 2023.23 He joined the leadership team, reporting directly to CEO and Chairman Daren Trousdell, and was responsible for leading all brand and product marketing programs.3

With expertise in marketing insights and full-stack strategy, Shankman has a diverse background that includes:

  1. Former agency account lead and CMO experience
  2. Current position at Amazon
  3. Education from Kenyon College

In his role at NowVertical Group, Shankman was involved in the company's expansion efforts, particularly in Latin America.6 He has also shared insights on industry trends, such as the potential impact of AI on ad agency jobs.4

Shankman is known for his expertise in personalized online experiences and data-driven marketing. He has discussed topics such as:

  • The importance of segmentation and personalization in marketing
  • Best practices for implementing personalized experiences
  • Strategies for marketers to leverage existing data and tools1

Currently, Cody Shankman's LinkedIn profile indicates that he works at Amazon, showcasing his continued involvement in the tech and marketing sectors.5

Highlights

Nov 30 · marketingguys.com
How to use existing data and tools to offer better personalized online ...

Related Questions

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Cody Shankman
Cody Shankman, photo 1
Cody Shankman, photo 2
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Location

Washington, District of Columbia, United States