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Cody Barbo

Professional based in Dallas, Texas, United States

Cody Barbo, Founder & CEO of Trust & Will

Cody Barbo is the Founder and Chief Executive Officer of Trust & Will, a company he started in 2017 with the mission of making estate planning an affordable and inclusive option for all American families.12 Under his leadership, Trust & Will has grown to help over 500,000 people kickstart their estate plans.4

Some key facts about Cody Barbo:

  • He is an entrepreneur from San Diego, California2
  • Prior to founding Trust & Will, he was the Founder and CEO of Industry, a networking platform for the service and hospitality industry12
  • He has raised over $23 million in capital for Trust & Will and the company has partnerships with major financial institutions like MassMutual, Charles Schwab, Fidelity, and Fifth Third Bank2
  • In 2023, he was named the Entrepreneur of the Year 2023 Pacific Southwest Award winner by Ernst & Young4
  • He serves on the San Diego State University Alumni Board of Advisors and Phi Kappa Theta Fraternity's National Foundation Board12
  • He is married, a father to a daughter, and enjoys cooking, exercising, and mentoring other entrepreneurs in his spare time1

Under Cody's leadership, Trust & Will has become a leader in modernizing the estate planning industry with an easy, fast, and secure online platform.23 His entrepreneurial spirit, purpose, growth, and impact have been recognized with the prestigious Entrepreneur of the Year award.4

Highlights

Feb 5 · twitter

Another day, another @beehiiv newsletter I didn’t subscribe to. Up to 5+ a week of Beehiiv spam… https://t.co/dUjUrwsW0Y

Another day, another @beehiiv newsletter I didn’t subscribe to. Up to 5+ a week of Beehiiv spam… htt
Nov 27 · twitter

Had a DOUBLE TAKE on the initial headline here 😂 vs 2 seconds later https://t.co/SIJPdoq5aX

Had a DOUBLE TAKE on the initial headline here 😂 vs 2 seconds later https://t.co/SIJPdoq5aX
Mar 5 · USA TODAY
Top Entrepreneurs to Follow In 2024 - USA TODAY
Top Entrepreneurs to Follow In 2024 - USA TODAY
Jan 25 · Bloomberg Law
Estate Planning Legal Tech Firm Trust & Will Taps Top Lawyer (1) - Bloomberg Law
Estate Planning Legal Tech Firm Trust & Will Taps Top Lawyer (1) - Bloomberg Law
Cody Barbo Wants to Take Trust & Will Public - Business San Diego
Jan 25 · sdvoyager.com
Meet Cody Barbo of Trust & Will - SDVoyager - San Diego

Related Questions

What inspired Cody Barbo to start Trust & Will?
How did Cody Barbo's experience at Industry influence his approach at Trust & Will?
What are some of the biggest challenges Cody Barbo has faced as CEO of Trust & Will?
How does Trust & Will's approach to estate planning differ from traditional methods?
What partnerships has Trust & Will formed to achieve its growth?
Cody Barbo
Cody Barbo, photo 1
Cody Barbo, photo 2
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Experience

Trust & Will

Education

San Diego State University-California State University

Location

Dallas, Texas, United States