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Colby Black

Chief Merchandising & Product Officer at Backcountry

Colby Black serves as the Chief Merchandising & Product Officer at Backcountry, a leading outdoor retailer known for its gear and apparel. He was appointed to this role in November 2021, where he is responsible for overseeing product development and strategy for Backcountry's in-house brands, including Backcountry Gear and Apparel, Stoic, and Basin & Range. His responsibilities also extend to managing third-party merchandising and collaborative partnerships.123

Background and Experience

Before joining Backcountry, Colby Black held significant positions in the retail industry:

  • NTWRK: He was the first Chief Merchandising Officer at NTWRK, a live video commerce platform, where he led the execution of daily product drops and digital festivals.12
  • Urban Outfitters: Black spent 17 years at Urban Outfitters, where he advanced through various leadership roles, including Executive Director of Buying and Marketplace. He played a crucial role in launching the retailer's first digital marketplace integration.23

Strategic Vision

In his current role at Backcountry, Black focuses on introducing new business units and implementing growth initiatives across key product categories. He aims to enhance Backcountry's offerings by diversifying its third-party collaborations and expanding its physical retail presence, which began with store openings in Colorado and Utah.12 His approach emphasizes creating a seamless omnichannel experience for customers, blending online and brick-and-mortar shopping.3

Personal Interests

Colby Black is passionate about outdoor activities such as mountain biking and snowboarding, which aligns with Backcountry's mission to serve outdoor enthusiasts.4

Highlights

Nov 10 · insideoutdoor.com
Backcountry Announces Chief Product Officer
Backcountry Announces Chief Product Officer
Backcountry appoints Urban Outfitters vet as chief product officer
Backcountry appoints Urban Outfitters vet as chief product officer
Backcountry appoints Urban Outfitters vet as chief product officer
Nov 8 · rygr.us
Backcountry Announces Colby Black as New Chief Product Officer
This is Backcountry, Corporate Site.

Related Questions

What are Colby Black's main responsibilities at Backcountry?
How did Colby Black's experience at Urban Outfitters prepare him for his role at Backcountry?
What new business units is Colby Black planning to introduce at Backcountry?
How is Colby Black contributing to Backcountry's brick-and-mortar expansion?
What are the key product categories Colby Black is focusing on at Backcountry?
Colby Black
Colby Black, photo 1
Colby Black, photo 2
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Location

Los Angeles, California, United States