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Cole Mason

Digital Transformation, Strategist, Marketer, Leader, Lifelong Learner, Runner, Woodworker

Cole Mason is an experienced marketing leader specializing in developing and implementing cross-channel digital marketing strategies for various types of businesses, including ecommerce, lead generation (B2C, B2B), and not-for-profit organizations.

He has significantly contributed to the growth of Arcane, overseeing the expansion of the digital marketing team from a single person to a robust team of over 20 individuals.

Cole possesses expertise in assessing, planning, and executing digital transformation initiatives for brands to enhance engagement and conversion rates before scaling paid marketing efforts.

His background includes extensive experience in data management and the implementation of marketing automation solutions to optimize sales and marketing platforms for peak performance.

As an educator and keynote speaker, he shares valuable insights on technology, privacy, consumer behavior shifts, and their impact on marketing and advertising.

Beyond his professional endeavors, Cole enjoys spending quality time with his family, engaging in outdoor activities, listening to podcasts, playing golf, and woodworking in his garage.

Cole's educational background includes studying leadership programs at Ivey Business School at Western University, a Honours Bachelor of Business Administration (HBBA) with a specialization in marketing and management information systems, and a Honours BSc in Computer Science specializing in databases and web technology at Wilfrid Laurier University.

His professional journey has seen him hold various roles such as Digital Experience Designer at Amway, Product Strategy Lead at Morphio, Digital Strategy Consultant, VP Digital Strategy, Sr. Director Digital Marketing, and Digital Media Director at Arcane, among others.

Cole Mason's areas of expertise include Digital Marketing Strategy, Digital Transformation, Data & Analytics, Business and Team Leadership, Digital Innovation, Performance Marketing, Business Strategy, and Public Speaking.

Cole Mason
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Location

London, Ontario, Canada