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Cole Waldren
Preference & Consent Management | TCPA, CASL, DNC & GDPR
Professional Background
Cole Waldren is an accomplished professional based in Atlanta, Georgia, bringing a wealth of experience in sales and communication to the table. A graduate of the University of North Florida, he holds a Bachelor of Science degree in Communication with a specific focus on advertising. Cole's career has been dedicated to helping businesses achieve and exceed their goals through innovative Voice of the Customer (VoC) techniques.
In his current role as an Account Executive (AE) at PossibleNow, Cole leverages his expertise in VoC strategies to assist companies in understanding and enhancing their customer experiences, ultimately leading to increased satisfaction and loyalty. His commitment to fostering business growth is evidenced not only in his work at PossibleNow but also in his previous roles that highlight his diverse skill set and adaptability in various sales environments.
Prior to his tenure at PossibleNow, Cole made significant contributions as a Senior Sales Development Representative at SalesLoft, where he honed his persuasive communication skills and deepened his understanding of customer relationship management. His journey in the realm of sales began with an earlier role as a Sales Development Representative at the same company, allowing him to build a solid foundation in sales strategies and customer engagement.
Moreover, Cole showcased his entrepreneurial spirit as a Co-Owner of The Concipient Agency, where he gained valuable insight into the operational aspects of running a business while contributing to client success through tailored marketing and communication services. This experience, coupled with his role as an Account Services Intern at the Dalton Agency, has enriched his understanding of the advertising landscape and client management, effectively preparing him for higher-stakes roles in the corporate arena.
Cole also possesses a passion for mentoring, which he expressed through his position as a First Year Experience Mentor at the University of North Florida. Here, he supported incoming students in their transition to college life, emphasizing the importance of communication, collaboration, and leadership, values that are integral to his professional philosophy today.
Education and Achievements
Cole graduated from the University of North Florida, earning his Bachelor of Science degree in Communication, with a focus on advertising. This education provided him with not only theoretical knowledge but also practical skills applicable in the dynamic fields of sales, marketing, and client management. His commitment to lifelong learning is evident in his continuous quest for personal and professional growth.
Throughout his career, Cole has been recognized for his contributions to sales teams and his ability to deliver results. His experience spans multiple roles, including a notable progression at PossibleNow and SalesLoft, where he has been instrumental in driving revenue and expanding client bases. His innovative thinking and application of modern VoC techniques set him apart in the competitive landscape of sales and account management.
Achievements
Among Cole's notable achievements is his successful ascent from Sales Development Representative to Account Executive at PossibleNow, where he consistently surpassed sales targets and built lasting relationships with clients. This advancement underscores his capabilities as a sales leader and his influence in driving customer-centric practices within organizations. Additionally, his entrepreneurial endeavor with The Concipient Agency highlights his versatility and understanding of the market as he helped numerous businesses craft impactful strategies that resonate with their target audiences.
Cole Waldren's journey is a testament to his dedication to helping businesses thrive in an increasingly complex environment, and his enthusiasm for VoC and customer experience continues to inspire those around him.
tags':['Bachelor of Science','Communication studies','Advertising','Voice of the Customer','Account Executive','Sales Development','Business growth','Customer experience strategies','Entrepreneurship','Sales management','Mentorship','Atlanta resident','University of North Florida','PossibleNow','SalesLoft','Concipient Agency'],
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Highlights
Gmail and Yahoo will soon begin enforcing their new email requirements for 2024, driven by the hope that there will be "less spammy" inboxes! Here are three of the biggest requirements:
1.) Authenticate emails before sending bulk messages. 2.) Enable a one-click unsubscribe in the header. 3.) Keep spam rates under 0.3%.
Speaking to our clients over the past few weeks, I'm encouraged to see that they are viewing these new requirements as an opportunity to further separate from the pack. They recognize that modern consumers want companies to communicate with them in the way(s) they prefer.
- Do you view these new requirements as a challenge or an opportunity?
- How are you ensuring customers are receiving the communications they actually want to receive?
- Are you collecting granular email opt-ins?
- Do your customers have the ability to resubscribe once they are opted-out?
#gmail #yahoo #emailmarketing
B2C callers and telemarketers - If you make calls to Connecticut, be aware of the new SB1058 regulations. Expressed consent is now required to make compliant calls to consumers in Connecticut! Yes, even when making "cold calls."
Get the full breakdown on our recent webinar: #tcpa #telemarketing #callcenter #dnc
