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Colette Tay

Head of Events & Field Marketing at Workato

Colette Tay is the Head of Events & Field Marketing at Workato, based in San Jose, California.3 She is an experienced, hands-on marketer who is passionate about growing companies through blending different elements of marketing to execute high-impact campaigns and programs.1

Colette's educational background includes:

  • A Diploma in Leisure and Resort Management from Temasek Polytechnic
  • A Bachelor's Degree in Business Management (BA Hons) from The Manchester Metropolitan University3

In her role at Workato, Colette has been involved in significant events and milestones:

  • She recently oversaw the completion of Automate (US) 2024, a major event for the company.2
  • Last year, she reported that Workato customers automated 220,000,000,000 tasks, highlighting the company's impact in the automation space.4

Colette is known for her strategic approach to marketing, emphasizing the importance of:

  • Leveraging new and existing platforms to drive productivity and enhance customer experience
  • Continuously making plans that can be iterated, rather than waiting for the next disruption1

Her LinkedIn profile can be found at linkedin.com/in/colette-tay, where she maintains over 500 connections.3

Highlights

Aug 27 · linkedin

Automate (US) 2024 is a wrap! 🎉

After nearly a year of planning, it all came down to three incredible days filled with innovation, connection and fun at Workato annual user conference.

Following the success of last year, we had to expand our footprint. We incorporated alot more new elements at the conference including launching new onsite trainings, announcing new product releases like Workato Genie 🧞‍♂️ and exciting new partnerships with Deloitte, doubled the number of booths and welcomed over 15 partner sponsors, a meaningful collaboration with Save the Children US packing hygiene kits and so much more.💫

This marks the fourth year I've had the privilege of hosting our annual user conference and I'm beyond proud of what we achieved together at Automate Annual 2024. And the excitement doesn't stop here—Automate is going global!🌍

Starting this week, Automate will begin our world tour, kicking off in 🇦🇺. If we're coming to a city near you, we'd love for you to join us and experience Automate firsthand! Check out the comments for all the world tour locations. 🚀

Jul 31 · linkedin

My team and I are immensely grateful to all our incredible sponsors for making Automate 2024 possible! 🙌

Amazon Web Services (AWS) | Dispatch Integration Ltd | Eide Bailly LLP | Orderful | Connor Group | iSteer | DynPro Inc. | Creatio | Deloitte | Boston SoftDesign Inc. | API People | Solomon Consulting Group | Workday |

Your support and collaboration help us at Workato bring together the brightest minds in automation and integration so THANK YOU!

Only 2 more weeks to go to get yourself registered to the #1 Automation conference!💫

Don't miss out, register now: https://bit.ly/3yjcAEQ

#Automate2024

Related Questions

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How does Colette Tay integrate different elements of marketing in her campaigns?
What strategies does Colette Tay use to drive productivity and enhance customer experience?
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What are Colette Tay's key goals for 2021 in her role at Workato?
Colette Tay
Colette Tay, photo 1
Colette Tay, photo 2
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Location

San Jose, California, United States