Suggestions
Colin Brown
Founder at Nex.D
Colin Brown is a multifaceted professional, excelling as a Founder, Investor, and Advisor who operates globally across multiple continents including Poland, America, Australia, Singapore, Hong Kong, India, Israel, and the UK. With a passion for his work, Colin is dedicated to creating a positive impact each day. Currently, he is deeply involved in the growth of FRANKD, a highly precise Covid19 test that plays a crucial role in saving lives and facilitating the return to normalcy.
Highlights
Why Starting a "Book Club" is one of the most high-leverage things you can do for any business
I've always been an avid reader, but my reading volume – and more importantly, the lessons I've learned – has grown exponentially in the last five years. The amount of high-quality writing I consume has skyrocketed!
What changed? a) Audible got better. b) High-quality authors started writing on Substack. c) AI voices helped me consume long-form written content. d) We got a border collie!
The volume increased because it became easier to consume books first, then long-form writing and podcasts from incredible authors via Substack. Our border collie, Oreo, also provides a great "forcing function".
But the real game-changer was creating a mechanism for discussion and a funnel for high-quality book selection. Now, this is going to sound a bit cliché, but one of the best things I've done in the last few years was create "book clubs" in every business I was involved in. At one point, I had five book clubs a month, which was perhaps a bit excessive, but fortunately, Oreo needs a lot of exercise!
For me, getting together with smart people to discuss and reflect on a book once a month was incredibly helpful.
It served three purposes:
- Accountability check: Making sure I had actually read the book.
- Book "deal" flow: Getting great reading recommendations.
- Sharing insights: Talking about other topics between calls
Looking back on those monthly clubs, the most powerful conversations often happened within companies, where entire management teams reflected on their culture compared to Netflix's, or their hiring practices compared to Amazon's. Comparing one aspect of your business against another, with appropriate caveats around context, is always valuable. It's the debate, the questioning, not blind acceptance, where the real value lies. People acted differently; they generally checked their titles at the door. They didn't approach the conversation wearing their CMO, CPO, or CTO hats. They were more open to other perspectives, and that made a huge difference.
What's the best book you've read/discussed that shifted your team's thinking?
PS: Audio version via https://lnkd.in/dR7y7k-a
