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Colin Burke
Senior VP of Sales | Strategic Partnership Leader | Driving Innovation in Event Technology and Audio Visual
Colin Burke is a seasoned executive with over 20 years of experience in the hospitality industry, currently serving as the Sr. Vice President of Sales and Strategic Partnerships at Pinnacle Live.1 In this role, which he has held since September 2021, Burke is responsible for driving the company's growth through new strategic partnerships and sales strategies.1
Career Highlights
Current Position: At Pinnacle Live, Burke's responsibilities include:
- Acquiring new strategic partnership opportunities
- Driving sales strategies in existing partner venues
- Creating a culture of success and goal achievement
- Developing and mentoring the next generation of sales leaders1
Previous Experience: Burke has an extensive background in event technology and sales:
- Director of Business Development at Freeman (post-Encore acquisition by PSAV)
- Director of Event Technologies at Encore Event Technologies (April 2015 - December 2019)
- Director of Sales, Event Production at Encore Event Technologies (November 2012 - July 2015)
- Various roles at PSAV, progressing from Sales Manager to Director (February 2003 - November 2009)1
Leadership Style and Expertise
Burke describes himself as a visionary and strategic leader who emphasizes:
- Transparent and servant leadership
- Leveraging technology, systems, and processes
- Building relationships with venues, convention facilities, hotels, and industry groups
- Developing and implementing strategic account business plans
- Setting, prioritizing, and analyzing data metrics and goals1
Throughout his career, Burke has demonstrated a track record of building high-performing teams, achieving sales goals, and fostering partnerships with major organizations such as Google, Microsoft, and Major League Baseball.1
Highlights
Quick visit to the coast and stopped in and called on our new partners at the amazing Waldorf Astoria Beverly Hills and took in the stunning views from The Rooftop. Our venue leader is so humble but proud of the Rock Star Award he was presented with by our partner after just a few months! Love your energy, passion, and commitment to elevating experiences along with your team, Joseph G. Russo
#elevatingexperiences
“You are about to embark upon the Great Crusade, toward which we have striven these many months. The eyes of the world are upon you. The hopes and prayers of liberty-loving people everywhere march with you…”
General Dwight D. Eisenhower’s message to the troops before they departed England to land on the beaches of Normandy 80 years ago today.
I have stood on this hallowed ground and done my best to feel the weight of what was sacrificed and the sheer bravery of the greatest generation. To those who gave so much and the families that loved them, including my own, we remember and honor what was begun on June 6, 1944.
