Suggestions
Colin Helms
Head Of Media at TED
Professional Background
Colin Helms is a renowned new media programming and content strategy executive, boasting over 20 years of extensive experience in both digital and traditional media content development. His remarkable career includes significant leadership roles at some of the industry's most prestigious organizations. Notably, during his tenure at MTV, Colin was instrumental in driving triple-digit growth in web traffic, a remarkable feat that speaks to his deep understanding of media dynamics and audience engagement. His efforts helped establish MTV as a major digital brand, notably creating the largest and most engaged social media footprint of any media brand, a testament to his innovative approach and strategic foresight.
Colin has a rich history of pioneering innovative and award-winning original video franchises, which not only captivated audiences but also successfully integrated transmedia strategies to enhance viewer engagement across all platforms. He has been a leader in developing co-viewing experiences that leverage the power of community and collaboration among viewers, making him a key figure in the evolution of how content is consumed in the digital age.
Education and Achievements
Colin's academic journey began with a Bachelor of Science in Communications Media with a focus on Journalism at Indiana University of Pennsylvania. This educational foundation helped cultivate his passion for storytelling and communication, laying the groundwork for his successful career in media.
Colin’s career trajectory includes notable positions at TED Conferences as the Head of Media, where he has worked to enhance the way ideas are shared and disseminated globally. His previous roles also comprise Senior Vice President of Connected Content at Viacom, as well as Vice President of MTV Digital Media and Editorial Director at MTV Digital, showcasing his ascent through the ranks of Viacom and his influence on the future of media.
His experience extends beyond MTV and Viacom; Colin has played significant roles at various music and entertainment publications. He was the Managing Editor at Complex Magazine and has served as both Managing Editor and Editor-in-Chief at CMJ New Music Report. Through these positions, he contributed significantly to the music journalism landscape and developed a keen eye for emerging trends in entertainment.
Achievements
Colin Helms’ professional journey is distinguished by a series of significant achievements that have firmly established him as a leader in the media landscape. His work has been recognized through various industry awards, celebrating his contributions to the realms of digital media and content strategy. Not only has he transformed the way media organizations approach content, but he remains at the forefront of developing strategies that drive engagement and audience loyalty.
title
tags
Colin Helms
new media programming
content strategy
digital media
traditional media
MTV
growth in traffic
social media footprint
video franchises
transmedia experiences
co-viewing experiences
Communications Media
Journalism
Indiana University of Pennsylvania
TED Conferences
Viacom
Connected Content
Complex Magazine
CMJ New Music Report
freelance writer
music entertainment
