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Colin Helms

Head Of Media at TED

Professional Background

Colin Helms is a renowned new media programming and content strategy executive, boasting over 20 years of extensive experience in both digital and traditional media content development. His remarkable career includes significant leadership roles at some of the industry's most prestigious organizations. Notably, during his tenure at MTV, Colin was instrumental in driving triple-digit growth in web traffic, a remarkable feat that speaks to his deep understanding of media dynamics and audience engagement. His efforts helped establish MTV as a major digital brand, notably creating the largest and most engaged social media footprint of any media brand, a testament to his innovative approach and strategic foresight.

Colin has a rich history of pioneering innovative and award-winning original video franchises, which not only captivated audiences but also successfully integrated transmedia strategies to enhance viewer engagement across all platforms. He has been a leader in developing co-viewing experiences that leverage the power of community and collaboration among viewers, making him a key figure in the evolution of how content is consumed in the digital age.

Education and Achievements

Colin's academic journey began with a Bachelor of Science in Communications Media with a focus on Journalism at Indiana University of Pennsylvania. This educational foundation helped cultivate his passion for storytelling and communication, laying the groundwork for his successful career in media.

Colin’s career trajectory includes notable positions at TED Conferences as the Head of Media, where he has worked to enhance the way ideas are shared and disseminated globally. His previous roles also comprise Senior Vice President of Connected Content at Viacom, as well as Vice President of MTV Digital Media and Editorial Director at MTV Digital, showcasing his ascent through the ranks of Viacom and his influence on the future of media.

His experience extends beyond MTV and Viacom; Colin has played significant roles at various music and entertainment publications. He was the Managing Editor at Complex Magazine and has served as both Managing Editor and Editor-in-Chief at CMJ New Music Report. Through these positions, he contributed significantly to the music journalism landscape and developed a keen eye for emerging trends in entertainment.

Achievements

Colin Helms’ professional journey is distinguished by a series of significant achievements that have firmly established him as a leader in the media landscape. His work has been recognized through various industry awards, celebrating his contributions to the realms of digital media and content strategy. Not only has he transformed the way media organizations approach content, but he remains at the forefront of developing strategies that drive engagement and audience loyalty.

title

tags

Colin Helms

new media programming

content strategy

digital media

traditional media

MTV

growth in traffic

social media footprint

video franchises

transmedia experiences

co-viewing experiences

Communications Media

Journalism

Indiana University of Pennsylvania

TED Conferences

Viacom

Connected Content

Complex Magazine

CMJ New Music Report

freelance writer

music entertainment

Related Questions

How did Colin Helms drive growth at MTV to achieve triple-digit increases in traffic?
In what ways has Colin Helms transformed content strategy for media organizations in the digital age?
What innovative approaches did Colin Helms implement to establish the largest social media footprint for MTV?
How has Colin Helms leveraged his background in Communications Media and Journalism in his various executive roles?
What are some of the award-winning original video franchises developed by Colin Helms during his career?
In his role as Head of Media at TED Conferences, how does Colin Helms influence the dissemination of ideas globally?
Colin Helms
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Location

New York City Metropolitan Area