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Colin Petrie-Norris

Ex-CEO, Founder Xumo

Colin Petrie-Norris is a seasoned professional known for revolutionizing television programming as the CEO of Xumo. Recognizing the decline in traditional Linear TV viewership, he spearheaded an initiative merging Linear TV with over-the-top (OTT) content to prioritize viewer experience. Under his leadership, Xumo developed an intelligent application seamlessly compatible across Smart TVs, smartphones, tablets, and desktops. Colin's proficiency extends to content development, where he successfully established partnerships with multi-channel networks and individual Makers to deliver sought-after digital content on Xumo. His background in worldwide advertising networks equips him with valuable insights on monetizing digital content, benefiting all partners involved. Colin's educational background includes a BScEng in Engineering from the University of Cape Town. Prior roles include Chief Revenue and Platform Officer at XUMO, SVP of Consumer Entertainment: Xfinity at Comcast, Managing Director, International at Specific Media, Chief Operating Officer, Europe at Advertising.com, Director of Product, VP Publisher Services at Advertising.com, and Senior Business Analyst at Capital One.

Colin Petrie-Norris
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Location

Irvine, California, United States