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Colin Wilson

Marketing and Creative

Professional Background

Colin Wilson boasts an impressive career spanning over 15 years in the creative media industry, taking on an array of significant roles that highlight his versatility and expertise. With a strong foundation in visual communications, Colin has continually advanced in his profession, holding prominent positions such as Vice President of Media, Creative Director, Art Director, Design Manager, Executive Producer, and Producer. His leadership and vision have not only shaped successful campaigns but have also contributed to the thriving environments within the teams he has managed.

His most recent position as Vice President of Media at BibleProject exemplifies his ability to connect audiences through engaging multimedia experiences. Here, Colin not only directed the overall media strategy but also spearheaded efforts that grew the organization's audience to remarkable levels—over 4 million followers on YouTube and 1 million on Instagram. This achievement is a testament to his skills in digital strategy, audience engagement, and team leadership. Managing a diverse team of 35 full-time employees, Colin has overseen various creative endeavors, ranging from animation to podcasts and branding, ensuring that all productions are aligned with the organization's goals and vision.

Education and Achievements

Colin Wilson's journey began at the University of Oklahoma, where he pursued a Bachelor of Fine Arts in Visual Communications. This educational background served as a springboard into a successful career characterized by creativity and innovation. His formal education laid the groundwork for a profound understanding of design principles and visual storytelling, essential elements that have permeated throughout his professional life.

Throughout his career, Colin has collaborated with several respected brands, including Tide, BibleProject, International Justice Mission, Museum of the Bible, and Seed Company. His work across these diverse organizations has reinforced his capability to adapt to various brand narratives and engage audiences meaningfully. Notably, his tenure at Tide Cleaners as Creative Director showcased his ability to blend brand messaging with customer experience, forging connections that resonate with audiences.

Colin's creative leadership has not only driven growth in audience numbers but has also cultivated a dynamic and inspiring work environment where team members can thrive. He is passionate about fostering a culture that encourages individuals to embrace their creative passions, promoting a workplace where collaboration and innovation abound.

Personal Interests

In addition to his professional endeavors, Colin is dedicated to his family life. When he is not engaged in meetings or immersed in creative projects, he enjoys spending quality time with his wife, son, and dog. Colin also has an adventurous spirit, indulging in his passion for aviation as he soars through the skies in his 1946 Cessna 120. This unique hobby not only provides a thrilling escape but also reflects his commitment to embracing interests outside of his professional career.

In summary, Colin Wilson's rich background in media and design, combined with his skillful leadership and commitment to creative culture, positions him as a notable figure in the industry. His ability to build teams and enhance brand visibility through innovative digital strategies makes him a valuable asset for any organization seeking to connect deeply with its audience.

Highlights

Jul 15 · linkedin

Just finished my portfolio: colinwilsondesign.com <- check it out.

Just spent the last two weeks working on my website. It was a trip down memory lane and it's filled with amazing work done with some amazing people. I remembered each photoshoot, video-shoot, design review, and all of the laughs and jokes a long the way. It was a blast! I can't wait to lead an amazing creative team again soon.

What kind of work am I looking for? Glad you asked!

I thrive in purposed driven companies trying to make people's lives better. I've led creative teams of designers, animators, podcast producers, videographers, writers, and project managers. I've worked with fortune 100 brands and startups.

I excel in creating stories that get more views, clicks, watches, and engagement.

Are you looking for a creative director or executive producer to help share the story of your company? Reach out! I'd love to help in anyway I can.

Jul 1 · linkedin

Last week was my last at BibleProject after three and a half amazing years.

BibleProject was one of the best experiences of my life — I’m so glad that I said yes when Jon Collins reached out and asked if I’d be interested in hearing more about a creative director role.

When I joined as creative director, BibleProject was small — but mighty — and growing. The Brand Team was just a couple of people serving the entire organization. Over the next year we grew the Brand Team to 9 full-time employees and implemented a creative operation function to take on some really fun projects. We re-branded the podcast, re-branded Classroom, re-branded our patron emails, made 3 annual reports, filmed over 12 classes, filmed 3 end of the year campaigns, re-designed our thumbnails to reach more people on YouTube, created hundreds of social posts, and so much more.

Then, I was asked to take on the role as VP of Media to unify all of our creative team’s operations. I spent the next 2 and a half years moving our Animation Studio and Podcast Studio from a just-in-time delivery to a 6-8 week buffer. Then, I led the creation of a content strategy to grow our YouTube, Instagram, and TikTok. We gained millions of subscribers, hundreds of thousands of followers, and millions of new views. This might have been the most rewarding part of my time at BibleProject — reaching millions more people to experience the Bible as a unified story that leads to Jesus.

I don’t know what’s next. My sweet spot is working with brands I believe in to make a positive impact in people’s lives. I’ve led creative/communications teams in-house and agencies, small companies, and fortune 100’s.

I’m stepping into a new chapter — eager to see what is next. If you want to connect, I’d love to hear from you! You can message me here or reach out at: [email protected].

P.S. I want to thank all of the incredible people that I worked with (threaded for brevity).

Related Questions

How did Colin Wilson develop his expertise in digital strategy and audience engagement?
What are some specific strategies Colin Wilson implemented to achieve significant audience growth at BibleProject?
In what ways has Colin Wilson fostered a creative culture within his teams?
Can Colin Wilson share insights on his experience working with major brands like Tide and International Justice Mission?
How does Colin Wilson balance his professional responsibilities with his personal interests, such as flying and family time?
Colin Wilson
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Location

Dallas, Texas, United States