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Christina Gaspar

demand gen @ pathfactory | freelancer | obsessed with my dog

Christina Gaspar is currently the Senior Manager of Demand Generation at PathFactory, where she focuses on creating and executing strategies to drive demand and enhance marketing effectiveness. She has a diverse background in marketing, having held five full-time positions since her graduation, which includes experiences in both corporate and startup environments.12

Professional Background

  • Current Role: Senior Manager of Demand Generation at PathFactory.
  • Experience: Christina has worked in various marketing roles across different types of organizations, including agencies and startups, showcasing her adaptability and broad skill set in demand generation.12

Personal Insights

Christina expresses a passion for being a generalist in her field, enjoying the variety that comes with her roles. She is also noted for her candid reflections on the challenges of burnout in the fast-paced marketing industry.23 Additionally, she shares personal interests such as her love for dogs, indicating a well-rounded personality outside of her professional life.

For more detailed professional insights, you can view her LinkedIn profile under the username christinamowry.1

Highlights

Aug 20 · linkedin

tomorrow will be 3 weeks since we launched our 2024 Benchmark Report. sharing a brief update on how it’s going, because I am nosy and like seeing the numbers behind other people’s campaigns 🤓

Consumption metrics: (excluding employees)

  • 3965 sessions from 2010 unique visitors
  • 5:01 average view time
  • 7.8% visitor binge rate

Top 3 traffic sources:

  • Organic social
  • Marketo email sent on launch day
  • Zoom post-meeting redirect

not too shabby for a summer launch ☀

but the most interesting part has been the feedback others have shared in their own social posts, comments, DMs, convos with our sales team, etc.

my fave was: "my KPIs are only to generate pipeline. why should i care about content?"

so next week, we’re going live to chat through the report + what it means for b2b marketers.

it’ll be a quick 30-minute session, though maybe it’ll go a few minutes over if Pete Lorenco gets really into it

AND my favorite thing has happened for the 2nd year in a row – i’ve inherited a gifting platform with leftover $$ soooo i’ll be sending out a few gifts to folks who attend next week 🙃

come hang! link below

Aug 12 · linkedin

when you launch a new campaign and someone asks "so what's the ROI?" one hour later 😐

ps: i saw a stat that women won 65% of the gold medals for team usa and i love that! any other USWNT fans on here? ⚽

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Christina Gaspar
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Location

Greater Boston