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Colleen Johnson

VP of Marketing at BlendJet | Driving revenue growth with innovative strategies.

Colleen Johnson is the Vice President of Marketing at BlendJet®, a company known for producing portable blenders.1 She is an experienced digital marketer with a proven track record of driving revenue growth through innovative strategies.

Professional Background

Colleen has over seven years of experience in marketing, specializing in brand development and community engagement. Her career highlights include:

  • VP of Marketing at BlendJet®: In this role, she oversees social media channels, email strategy, co-promotions, ambassador programs, and events.1
  • Previous positions at BlendJet®: Director of Brand Marketing and Brand Manager.
  • Warner Bros. Digital Labs: Worked as Content Marketing and Social Media Marketing Manager.

Achievements

  • Grown online communities of more than 5 million fans through engaging brand experiences.
  • Spearheaded innovative ways to rapidly grow an engaged organic community of BlendJet fans on Instagram, surpassing other blender brands.1
  • Implemented successful SMS marketing strategies, contributing to significant revenue growth for BlendJet.2

Education

  • Master of Science in Sociology from Brigham Young University.3
  • Bachelor of Science in Social Science Education from Brigham Young University.3

Skills and Expertise

Colleen is known for her:

  • Extensive knowledge of marketing best practices and ROI maximization.
  • Use of qualitative and quantitative research and analytics.
  • Focus on community engagement and creating effective brand experiences.

Her LinkedIn profile can be found under the username colleen-rebecca-johnson.4

Highlights

Jul 11 · linkedin

Thank you GROW for giving me the opportunity to share the strategies I used to scale BlendJet® to 9 figures in 5 years on a budget with the best minds in marketing!

BlendJet disrupted the traditional blender industry by inventing The Original Portable Blender. We created a new category of products, and as a disrupter, it was up to us to clearly define the brand from the beginning.

In order to reduce our CPA and make our paid media efforts more efficient, we had to invest in low cost and high yield brand building efforts that drove top of the funnel brand awareness profitably.

The crucial first steps to building the brand without traditional funding were establishing partnerships with like minded brands, creating a social media affiliate program, and building a PR affiliate strategy.

Thank you Nik Sharma for helping me tell our story!

Jun 18 · linkedin

I'm excited to announce that I'll be speaking at GROW NY on July 9, 2024, at Center415 in midtown Manhattan! Join me for valuable insights on growing a bootstrapped brand from 0 to 9 figures in just 5 years.

This event will host 1000 growth professionals, 700 retail brands, 50 speakers, and 30 sessions all in one unmissable day.

Limited tickets are available! Use my name in the 'referral' box to secure a FREE ticket: bit.ly/bringfriendsNY

#GROWNY #Speaker #Branding #Entrepreneurship #BusinessGrowth

Related Questions

What are some of the innovative strategies Colleen Johnson has implemented at BlendJet?
How did Colleen Johnson's background in sociology influence her marketing approach?
What was Colleen Johnson's role at Warner Bros. Digital Labs?
How did Colleen Johnson grow BlendJet's social media presence?
What are the key achievements of Colleen Johnson at BlendJet?
Colleen Johnson
Colleen Johnson, photo 1
Colleen Johnson, photo 2
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Location

San Francisco, California, United States