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Colleen Mendez
Principal, Propeller Insights
Colleen Mendez is an accomplished market research professional with a rich background spanning over fifteen years in the global entertainment and consumer insights realm.
Her expertise lies in unearthing concealed insights by amalgamating quantitative data with qualitative narratives, with a particular focus on media, brand management, and retail goods.
Colleen delights in segmentation analysis and boasts proficiency in survey design, coupled with extensive experience as a seasoned focus group moderator.
She completed a Bachelor of Arts in English Writing from Loyola University New Orleans and pursued her Master of Arts in Communications from The Johns Hopkins University.
In her professional journey, Colleen has held impactful roles such as Principal at Propeller Insights, Vice President of Research & Insights at Fremantle, and Executive Assistant in Analytics Innovation & Research Strategy at Fox Broadcasting Company.
Her valuable contributions also include internships in research, marketing, and television research at prominent organizations like 21st Century Fox, Fox Broadcasting Company, and Warner Bros. Entertainment.
Highlights
✨ Exciting News ✨
After 14 incredible years as the sole U.S. based researcher at Fremantle, I'm thrilled to announce the next chapter in my professional journey. I'm happy to be officially working alongside the brilliant team at Propeller Insights: Roger Mendez, Gabrielle Ayala, and Jorge Ayala!
I've been an entertainment market research professional for oven fifteen years, and my passion lies in uncovering hidden insights - merging quantitative data with qualitative stories. In this new chapter, I look forward to continuing to provide innovative and actionable insights to help brands and businesses thrive. If you or your team are looking for data analysis, survey programming, research design or consultation, or focus group moderating and analysis, I would love to get to you know more about your business and your research needs. Please feel free to message me on LinkedIn or reach out to me directly at [email protected].
Thank you to everyone who has supported me on this journey. Here’s to new beginnings and exciting opportunities ahead!
Tonight I had the pleasure of speaking on a panel at the Television Academy! The event touched on content discovery and the importance that consumer research plays throughout the content lifecycle. It was a wonderful event! Proud to represent Fremantle! 📺 🌟🎭
