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Collin Hummel

Strategic Insights, Succinct Creativity.

Professional Background

Collin Hummel is an experienced and award-winning designer, strategist, and creative director renowned for his ability to transform strategic goals into dynamic visual experiences. Currently serving as the Senior Brand Manager at 3M in the Events & Sponsorships group, Collin plays a pivotal role in shaping the brand's exposure through high-profile partnerships, including the Minnesota Vikings, and innovatively designed fan experiences for the 3M Open. His extensive background illustrates not just a commitment to design but also a proactive approach to brand strategy that drives engagement and resonates with audiences.

Collin has been instrumental in numerous high-impact projects, including the visual expression of 3M's sustainability initiatives at SXSW 2016. This project not only brought record attendance but also heightened brand sentiment and recognition. Additionally, he was responsible for designing the new Customer Innovation Center in Washington D.C., further solidifying 3M’s commitment to cutting-edge innovation and user-focused design.

Previously, Collin served as Creative Director for the 3M Customer Experience group, where he led significant advancements in the company's digital landscape. His leadership was essential in transitioning 3M’s web presence to a responsive experience that meets the modern user’s needs, alongside a comprehensive redesign of all digital assets. He honed his skills in various prestigious roles, including working as a Senior Visual Artist at U.S. Bank, Creative Director for Best Buy's "Best Buy Connect" group, and a Senior Project Lead at Popular Front. With over 15 years of experience encompassing both in-house positions and freelance opportunities, Collin is a veteran designer who excels in guiding teams toward impactful visual narratives.

Education and Achievements

Collin Hummel earned his Bachelor of Science degree in Journalism/Advertising from the University of Wisconsin-Eau Claire. His foundation in journalism and advertising has been crucial in shaping his approach to design, blending storytelling with visual strategy. He also attended St. Cloud Apollo High School, where he began laying the groundwork for his future in the creative industry.

Skills and Specialties

Collin is highly skilled in various areas, including experience design (both physical and digital), art direction, creative management, project scoping, and management. His passion for the Anti-Sludge Movement reflects his commitment to creating user-centered designs that prioritize clarity and engagement over unnecessary complexity. Collin is also known for his assertive approach, famously stating, "I won’t give you options; I’ll solve your problem and you’ll pay me. If you want options, go talk to other people," demonstrating his confidence in delivering focused, effective solutions.

Notable Contributions

Collin has made vital contributions to design and brand strategy within major organizations, continually pushing the boundaries of creativity while ensuring alignment with core business objectives. He emphasizes creativity in collaborative environments and leads projects that enhance customer experiences through profound visual storytelling and innovative design solutions. His body of work showcases a remarkable ability to partner with brand stakeholders and translate complex concepts into compelling visual narratives.

Achievements

  • Specializes in experience design, art direction, and innovative brand strategy.
  • Successfully managed major sponsorships, including collaborations with high-profile teams such as the Minnesota Vikings.
  • Led transformative projects at 3M that enhanced brand engagement and visual storytelling, including significant appearances at SXSW.
  • Developed and implemented responsive web experiences that significantly improved user interaction and satisfaction for major brands.
  • Garnered numerous accolades for creative direction and design excellence, underscoring his influential role in the design community.

Related Questions

How did Collin Hummel approach the challenge of redesigning the customer experience at 3M?
What inspired Collin Hummel to focus on sustainability in design during his time at SXSW 2016?
In what ways has Collin Hummel's background in journalism and advertising influenced his design philosophy?
What strategies does Collin Hummel use to manage large projects and teams in his role at 3M?
How has Collin Hummel incorporated the Anti-Sludge Movement into his design practices?
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Location

St Paul, Minnesota, United States