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Color Reinholz
Sr. Director of Marketing | DTC Brand eCommerce Growth & Performance Marketing | Converting Content Strategy ✨
Color Reinholz is a seasoned marketing and e-commerce professional currently serving as the Senior Director of Marketing & Ecommerce at Oru Kayak.12 With a strong background in digital marketing and strategic brand management, Reinholz has demonstrated expertise in the startup ecosystem and direct-to-consumer (DTC) strategies.
Professional Experience
Reinholz's career has been focused on digital marketing and e-commerce, with particular emphasis on:
- DTC brand growth and performance marketing
- E-commerce strategy development
- Converting content strategies5
Prior to their current role at Oru Kayak, Reinholz has worked with multiple companies, gaining diverse experience in the field.13
Skills and Interests
Reinholz is known for their:
- Passion for marketing and e-commerce
- Expertise in digital startups
- Strategic brand management abilities
Outside of their professional life, Reinholz describes themselves as a brunch lover and cat lady.4
Online Presence
Color Reinholz maintains an active online presence:
- Their LinkedIn profile can be found under the username "colorreinholz"
- They are also active on Twitter (X) with the handle @color_reinholz4
Reinholz is part of the #WomenInEcommerce community and frequently discusses #DTCstrategy and #ecomm topics on social media.4
Highlights
We conducted an A/B test with our partners over at FenixCommerce Inc. to evaluate the impact of increasing shipping costs by $0.50 on our standard shipping option for 1 month on a CPG brand. Control Group and Test Group were identified by a random selection US zip codes.
Control Group = 2215 checkouts CR=25% Test Group = 2313 checkouts CR = 24.95%
💰 $2,400 = Potential increase in revenue from standard shipping alone without any loss in conversion!
#ecommerce #dtcbrands #abtest #conversionrate #digitalcommerce #d2cbrands
Finally, the results are in! I've been actively testing #BNPL solutions for one of our CPG brands and after eliminating affirm in favor of Klarna, we implemented Afterpay!
Last 30 Days Results Afterpay VS Klarna:
🚀 Afterpay: 16.08% of all store store revenue! ➖Klarna: 3.92% of store revenue! 🔥BNPL: 27.98% of store revenue
💰TOTAL Sales: $203,604.33/ AOV $48.80 / 4,241 orders Afterpay: Total Rev: $32,732.31, AOV $66.53 Klarna: Total Rev: $7,972.69, AOV $78.94
Overall I am super impressed by the first month's results with afterpay! It should be noted that Klarna's numbers for this store are usually 4-6X higher than it was during this test period and historically has driven quality referral traffic to the site.
With nearly 30% of total store revenue coming from BNPL we intend to keep both providers as our gold ⭐ standard. It will be interesting to see how these numbers compare moving forward!
#afterpay #ecommerce #dtcbrands #marketing #d2cbrands #cpgbrands #brandstrategy #buynowpaylater
