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Colt Briner

Founder, Marketing Consultant, Keynote Speaker

Colt Briner is a B2B growth consultant and the founder of Scrappy AF Solutions, where he focuses on helping businesses optimize their product development and marketing strategies. He has a diverse background that includes roles as an executive marketing leader, entrepreneur, and TEDx/keynote speaker. Briner has been recognized for his ability to leverage modern tools and methodologies to enhance product development processes and maximize return on investment (ROI) for his clients.

Briner holds a Bachelor of Arts in Business Economics and has studied abroad in Japan, which contributes to his unique perspective in business and marketing. His previous experiences include developing product management templates, implementing lean product development strategies, and conducting competitive analysis and market research.12

In addition to his consulting work, Colt Briner has a rich history in performance arts, particularly magic, where he has entertained audiences for nearly two decades. He has trained under various masters in the field and has developed a unique style that blends comedy, storytelling, and magic.1

Highlights

Aug 30 · linkedin

The beauty of collaboration.

Aug 29 · linkedin

Still think purpose in business is just touchy-feely fluff? Time to wake up and smell the data. Purpose isn't just a moral compass—it's a growth engine. Here’s the no-BS breakdown on why purpose-driven companies are running circles around the competition.

  1. Talent Magnets: The best talent isn't looking for just another paycheck—they want meaning in their grind. Millennials and Gen Z aren't just working for the weekend; they're sticking around 5.3 times longer in companies that mirror their values. If you're not leveraging purpose, you're basically handing over your top talent to competitors who are.

  2. Profit Powerhouse: Think purpose kills profit? Think again. Companies deep in purpose are seeing their numbers skyrocket, with shareholder returns blasting past the S&P 500 median. Purpose drives passion, and passion pours profits straight into your pockets.

  3. Marketing with Muscle: In a market flooded with me-too brands, purpose helps you stand out boldly. Purpose-driven products aren’t just selling; they’re dominating, with a growth rate fourteen times that of their purposeless peers. Connect your brand to a bigger cause, and watch your customer base swell.

  4. The Ultimate Innovator: Purpose is your secret weapon in staying agile and inventive. It’s about more than surviving market shifts—it’s about leading them. With purpose at your helm, you’re not just playing the game; you're changing it.

Purpose: Not Just Right, It’s Smart

Ditch the old playbook. Purpose isn’t just good for the world; it’s essential for your bottom line. It’s what separates the leaders from the laggards, the memorable from the forgettable.

While the business perks of running with purpose are clear, the real juice isn't just in juicing up your stats. Purpose does more—it injects raw meaning into the grind, turning everyday tasks into parts of a bigger, badass mission. This isn't just about hitting KPIs; it’s about pumping heart and soul into what we do every day.

Hang tight: Next time, we're tearing into the guts of purpose—how it doesn't just fuel success but fills our tanks with something deeper, something that sticks long after the numbers are crunched.

#BusinessTransformation #B2BMarketing #PurposeDriven #ScrappyAF #MarketLeaders

Related Questions

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Colt Briner
Colt Briner, photo 1
Colt Briner, photo 2
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Experience

Founder, Marketing Consultant, Keynote Speaker, Architect of Influence, Creativity Coach at Scrappy AF Solutions (September 2020 - Present)
Chief Communications Officer at Ensemble Health Partners (October 2018 - September 2020), VP Product Marketing at VisiQuate, Inc. (August 2013 - October 2018)

Education

Bachelor of Arts in Business Economics, Minor in Japanese from Willamette University (1996 - 1999)

Location

Santa Rosa, California, United States