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Connor MacDonald

CMO at Ridge.com

Connor MacDonald is the Chief Marketing Officer (CMO) at The Ridge, a digitally native e-commerce brand specializing in men's essentials, most notably known for their Ridge Wallet.1 Here's an overview of his background and career:

Education and Early Career

Connor studied Business Management & Economics as well as Film & Digital Media with a Production Concentration at the University of California, Santa Cruz, graduating in 2016.2 He began his career in marketing as a Content Marketing Intern at Branding Los Angeles in 2014.3

Professional Journey

After graduation, Connor worked in various marketing roles:

  • Content Marketing Manager at Hawke Media
  • Digital Marketing Consultant (freelance)
  • Managing Partner at Top Hat Ventures, a boutique agency he co-founded12

The Ridge

Connor joined The Ridge in 2017 as part of their Digital Strategy team.2 In January 2019, he was promoted to CMO, a position he continues to hold.2 At The Ridge, Connor:

  • Manages all marketing efforts across various platforms, including website design, Facebook, Google, TV, and direct mail1
  • Leads a team of 25 people
  • Helped grow the company to $32 million in revenue (as of 2020)1

Achievements

Under Connor's leadership, The Ridge has:

  • Been recognized as one of Inc.'s top 1000 fastest-growing companies1
  • Expanded its product line beyond wallets to include other men's essentials
  • Grown to serve over 2 million customers with their flagship Ridge Wallet4

Connor is known for his expertise in digital marketing, e-commerce strategies, and his ability to scale brands effectively in the competitive online retail space.

Highlights

Mar 10 · twitter

Taylor really nailed this months ago

Jan 25 · twitter

There is no more degenerate behavior than not using Slack threads

Feb 28 · youtube.com
How The Ridge built a $100m brand with Wallets & Retention w
How The Ridge built a $100m brand with Wallets & Retention w
Jul 19 · reclaim.ai
Calendar Heroes: Q&A with Connor MacDonald, CMO at The Ridge
Calendar Heroes: Q&A with Connor MacDonald, CMO at The Ridge
Aug 6 · youtube.com
CMO at The Ridge, how to make your marketing wallet act like $32M
CMO at The Ridge, how to make your marketing wallet act like $32M

Related Questions

What are some of the key marketing strategies Connor MacDonald has implemented at The Ridge?
How did Connor MacDonald's background in film influence his approach to marketing?
What challenges did Connor face when merging his agency with The Ridge?
How does Connor balance his role as CMO with his other responsibilities at The Ridge?
What makes The Ridge's marketing approach unique compared to other e-commerce brands?
Connor MacDonald
Connor MacDonald, photo 1
Connor MacDonald, photo 2
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Experience

CMO at The Ridge
Digital Strategy at The Ridge, Managing Partner at Top Hat Ventures, Digital Marketing Consultant (Freelance), Content Marketing Manager at Hawke Media, Project Consultant at Gesher Group, Brand Ambassador Team Lead at Skurt, Content Marketing Intern at Branding Los Angeles

Education

Bachelor's in Business Management & Economics, Film & Digital Media, Production Concentration, High Honors, University of California, Santa Cruz (2012 - 2016)

Location

Los Angeles, California