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Constance de Polignac
Chief Marketing and Transformation Officer at B&B HOTELS group
Constance de Polignac is the Chief Marketing and Transformation Officer at B&B HOTELS Group, a position she has held since 2021.1 With an extensive background in marketing, digital transformation, and customer experience, she brings a wealth of experience to her role at B&B HOTELS.
Education and Early Career
Constance holds a law degree from the University of Paris-Nanterre and a Master's degree from EM Lyon Business School.1 She began her career in 1997 at L'Oréal as a Loyalty Customers Manager, later progressing to become the European E-commerce Manager for the company.1
Professional Journey
Throughout her career, Constance has held several key positions in prominent companies:
- Unilever: Loyalty Program Manager (2004)
- Sephora (LVMH Group): Various roles, culminating in Marketing Director for France (2006-2010)
- Camaïeu: Chief Digital Officer, later Marketing Director (2012-2016)
- Galeries Lafayette: Chief Digital Officer & Chief Marketing Officer (2016-2020)
- SAP: Digital Transformation Consultant for key accounts (2020)
Current Role at B&B HOTELS
As the Chief Marketing and Transformation Officer at B&B HOTELS Group since 2021, Constance manages a team of nearly 100 people across marketing, digital, and IT functions.1 Her role is crucial in driving the company's marketing strategies and digital transformation initiatives.
Notable Achievements
- Implemented a customer-centric strategy at Camaïeu, unifying 12 million customers.1
- Strengthened the omnichannel ecosystem at Camaïeu by developing synergies between stores and e-commerce.1
- Led the digital transformation of Galeries Lafayette and BHV Marais.1
- Recently launched B&B HOTELS' new eco-designed website, demonstrating the company's commitment to sustainability and industry transformation.3
Constance de Polignac's LinkedIn profile (username: constance-de-polignac-625427) reflects her current position at B&B HOTELS Group and her location in the Paris area.2
Highlights
700 HOTELS ! What a milestone ! So happy and proud to have been part of this grand opening in Guimaraes, Portugal.
This opening is no more than a symbol as it incarnates:
- our hypergrowth (100 hotels opened in 2022! One new country opened in 2023 and more to come)
- our innovative mindset: a new way of building this hotel discussed and realized with a partner
- our CSR commitments: 60% of carbon footprint reduction, 1/3 of concrete use vs traditionnel buildings …
Sustainability engagement is feasable Sustainable travel is possible
Proud to be part of this fantastic adventure
#sustainable #travel #sustainability #engagement #hotel #mindset
I am very happy that B&B HOTELS will be starting 2024 to sponsor the great ARKEA cycling team. This sponsorship in particular and cycling in general motivate us strongly because cycling
- is a sport enjoyed by all - it bounds all ages and origins !
- represents one key option for soft mobility - something that resonates strongly with our CSR commitments Enjoy the ride !!
