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Constance de Polignac

Chief Marketing and Transformation Officer at B&B HOTELS group

Constance de Polignac is the Chief Marketing and Transformation Officer at B&B HOTELS Group, a position she has held since 2021.1 With an extensive background in marketing, digital transformation, and customer experience, she brings a wealth of experience to her role at B&B HOTELS.

Education and Early Career

Constance holds a law degree from the University of Paris-Nanterre and a Master's degree from EM Lyon Business School.1 She began her career in 1997 at L'Oréal as a Loyalty Customers Manager, later progressing to become the European E-commerce Manager for the company.1

Professional Journey

Throughout her career, Constance has held several key positions in prominent companies:

  • Unilever: Loyalty Program Manager (2004)
  • Sephora (LVMH Group): Various roles, culminating in Marketing Director for France (2006-2010)
  • Camaïeu: Chief Digital Officer, later Marketing Director (2012-2016)
  • Galeries Lafayette: Chief Digital Officer & Chief Marketing Officer (2016-2020)
  • SAP: Digital Transformation Consultant for key accounts (2020)

Current Role at B&B HOTELS

As the Chief Marketing and Transformation Officer at B&B HOTELS Group since 2021, Constance manages a team of nearly 100 people across marketing, digital, and IT functions.1 Her role is crucial in driving the company's marketing strategies and digital transformation initiatives.

Notable Achievements

  • Implemented a customer-centric strategy at Camaïeu, unifying 12 million customers.1
  • Strengthened the omnichannel ecosystem at Camaïeu by developing synergies between stores and e-commerce.1
  • Led the digital transformation of Galeries Lafayette and BHV Marais.1
  • Recently launched B&B HOTELS' new eco-designed website, demonstrating the company's commitment to sustainability and industry transformation.3

Constance de Polignac's LinkedIn profile (username: constance-de-polignac-625427) reflects her current position at B&B HOTELS Group and her location in the Paris area.2

Highlights

Jun 23 · linkedin

700 HOTELS ! What a milestone ! So happy and proud to have been part of this grand opening in Guimaraes, Portugal.

This opening is no more than a symbol as it incarnates:

  • our hypergrowth (100 hotels opened in 2022! One new country opened in 2023 and more to come)
  • our innovative mindset: a new way of building this hotel discussed and realized with a partner
  • our CSR commitments: 60% of carbon footprint reduction, 1/3 of concrete use vs traditionnel buildings …

Sustainability engagement is feasable Sustainable travel is possible

Proud to be part of this fantastic adventure

#sustainable #travel #sustainability #engagement #hotel #mindset

Jun 3 · linkedin

I am very happy that B&B HOTELS will be starting 2024 to sponsor the great ARKEA cycling team. This sponsorship in particular and cycling in general motivate us strongly because cycling

  • is a sport enjoyed by all - it bounds all ages and origins !
  • represents one key option for soft mobility - something that resonates strongly with our CSR commitments Enjoy the ride !!

Related Questions

Quelles sont les principales initiatives de transformation digitale menées par Constance de Polignac chez B&B HOTELS?
Comment Constance de Polignac a-t-elle contribué à la stratégie de fidélisation des clients chez L'Oréal?
Quels sont les défis auxquels Constance de Polignac a dû faire face en tant que Chief Digital Officer chez Camaïeu?
Quelle est l'importance de l'expérience client dans la stratégie de Constance de Polignac?
Quelles sont les dernières innovations marketing introduites par Constance de Polignac chez B&B HOTELS?
Constance de Polignac
Constance de Polignac, photo 1
Constance de Polignac, photo 2
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Location

Greater Paris Metropolitan Region