Suggestions
Dean Caravelis
CEO @ Blezoo ⚡I am a forward-thinking brand architect, committed to crafting promotional strategies that provide memorable and positive customer experiences.
Dean Caravelis is an author and the founder of the blog Outrageously Remarkable, where he focuses on interviewing influential individuals who stand out in their fields. His mission is to explore how these change-makers build remarkable brands and foster innovation, particularly among entrepreneurs and intrapreneurs alike.12
Caravelis has been active in this space since 2018, dedicating significant time to his passion project by interviewing numerous notable figures over a span of 15 months.2 He is also the CEO of Blezoo, where he specializes in crafting promotional strategies aimed at creating memorable customer experiences.46
In addition to his writing, Caravelis engages in discussions about branding and marketing through various platforms, including podcasts and interviews.35 His work reflects a commitment to helping others build impactful brands that resonate with audiences.
Highlights
Ok, this wasn’t entirely true, so let me make a clarification about this video 😅
We HAVE had an ice cream truck out front before (when Kelly's Homemade Ice Cream served one of our events)
What I have NEVER seen before is an ice cream truck randomly rolling through an industrial area looking for customers.
You have to respect the hustle!🍦🍦🍦
I've been thinking about 3 words that always have unintended consequences when you use them. They change the entire frame of your message!👇
- “STILL” “Are your vendors still using that CRM?” “Are you guys still together?” “Is your friend still with that bank?”
When I hear this word it implies: stagnant, stuck, laggard, and behind-the-times. It rarely has a positive connotation. In many cases, this is used in a social setting to imply judgement on a situation. It’s definitely something to pay attention to.
- “ACTUALLY” “Actually, we’re doing great.” “I’m actually going to finish!” “Actually, we have 10 customers.”
This one is powerful. It creates suspicion and makes one question whether the speaker thinks that what they are saying is true or even worthy of the statement. It plants doubt. If you are in sales, you should eliminate this word from your vocabulary. Rarely does someone use it with confidence.
- “JUST” “Just a thousand dollars?” “If you could just finish that, it’d be great” “I’m just a part of the way there”
This filler word creates the notion that whatever comes after it simply isn’t enough. On the flip side of “actually,” this is a word you will hear in sales to create emphasis on the seller side. You may have even heard it in an infomercial before, but is it something that you are using with intent?
So what’s the takeaway?
Remove these words from the statements above and they stand on their own without it! Or actually just keep using them still and carry on.
