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Corey Greeneltch

Design Leadership - Design Systems, Enterprise, Platform and Product Design teams

Professional Background

Corey Greeneltch is a dynamic and accomplished design leader with extensive experience in building high-performing design teams that excel in delivering remarkable user experiences. With a career spanning various agency and corporate environments, Corey boasts a rich history of implementing enterprise-level design systems and spearheading user experience (UX) initiatives. His approach is characterized by the belief that creating fantastic products begins with assembling the right teams. Corey emphasizes the importance of collaboration and diverse skill sets, recognizing that effective management is essential in unlocking the potential of every team member.

With a true passion for fostering creativity and innovation, Corey takes pride in listening to his team, discovering individual aspirations, and guiding them towards success. His enthusiasm is contagious, and he strategically supports his team members in achieving their personal and professional goals. This dedication to building cohesive teams has propelled Corey to significant leadership roles throughout his career.

Education and Achievements

Corey’s academic journey laid a solid foundation for his future in design. He studied Bachelor's of Studio Art, focusing on Photography and Multimedia at the University of Mary Washington. This educational background cultivated his artistic sensibilities and technical skills, equipping him to thrive in the fast-paced design world.

Corey's professional accomplishments are nothing short of impressive. He played a crucial role in establishing and integrating Capital One’s first enterprise design system across flagship digital products. This groundbreaking initiative enabled thousands of designers and developers within the organization to enhance their productivity by up to 400%. Furthermore, he led the effort to scale an enterprise design system across 100+ properties at Gannett Digital, effectively establishing brand standards and ensuring multi-channel support.

Corey’s notable achievements include the relaunch of the USATODAY Network in 2012, an endeavor that significantly enhanced the platform’s user experience. Additionally, he collaborated with the Department of Defense (DoD) and the Department of Veterans Affairs (VA) to create eBenefits, a vital portal for veterans' benefits that currently serves over 7 million users. This project highlights his commitment to creating impactful solutions that benefit the community, showcasing a blend of design excellence and social responsibility.

Unique Qualities

Corey stands out in the design landscape due to several distinctive qualities. His expertise spans UX/UI design and creative direction, always with an eye towards delivering business value and measurable improvement. He possesses the unique ability to work collaboratively across multiple departments, including product development, engineering, content creation, and user research, ensuring that all aspects of a project align seamlessly.

With a strong background in senior people management, Corey excels at team development, recruiting, and organizational building. His efforts have consistently led to the growth of strategic design practices within various teams. Moreover, his real-world experience in building and implementing design systems within large enterprise organizations sets him apart as a leader in the field.

Career Highlights

Corey has held pivotal positions in multiple prestigious organizations, including:

  • Design Director, Design Systems & Content Design at Autodesk: Here, Corey drove innovative design initiatives that enhanced user experience across Autodesk's product offerings.
  • Design Director – Core Experiences at Compass: In this role, he focused on refining user journeys and enhancing the overall product functionality to meet user needs effectively.
  • Sr Director, Design Systems at Capital One: Leading this critical area, Corey was instrumental in streamlining design processes and ensuring consistency across various platforms.
  • Director, Product Design at Gannett: His leadership contributed to the development of cutting-edge digital products that resonate with users.
  • Art Director, Product Design at USA TODAY: In this capacity, he played a key role in shaping visual communication and brand engagement.
  • Interactive Art Director at Ironworks Consulting and Asst. Art Director at VERTEX Solutions: These early roles equipped Corey with the skills necessary to thrive in the design industry.

As an accomplished design leader, Corey continues to influence the field through his innovative approaches and commitment to user-centered design practices. You can learn more about Corey’s work and insights by visiting his personal website or by reaching out to him directly via email at [email protected].

Corey Greeneltch exemplifies the qualities of an effective leader in design, molding the future of user experience through dedication, innovation, and a passion for building impactful teams.

Related Questions

How did Corey Greeneltch establish Capital One’s first enterprise design system, and what impact did it have on productivity?
What specific strategies does Corey Greeneltch employ to foster collaboration and creativity within his design teams?
In what ways did Corey’s education at the University of Mary Washington influence his career in design and UX?
What lessons has Corey Greeneltch learned from collaborating with government organizations like the DoD and VA on projects like eBenefits?
How has Corey Greeneltch's experience at various companies shaped his approach to user-centered design?
Corey Greeneltch
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Location

Silver Spring, Maryland, United States