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Corey Shelson
President at 44 North Digital Marketing
Corey Shelson is an entrepreneur and digital marketing expert based in London, Ontario, Canada. He founded 44 North Digital Marketing in June 2015 and served as its President until November 2022.1 The company was ranked as one of Canada's Fastest Growing Companies in 2020 and was acquired in November 2022.1
Shelson's professional background includes:
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Military service: He served as a Military Engineer Officer in the Canadian Armed Forces from 2003 to 2012, including a deployment to Afghanistan.1
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Education: He holds a BEng in Computer Hardware from the Royal Military College of Canada and an MBA from the Richard Ivey School of Business.1
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Entrepreneurship: After his MBA, Shelson launched his first startup, which led him to discover his passion for digital marketing while helping his wife's fitness business.2
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Current role: As of July 2023, Shelson is the Co-Founder of Appello Inc., a SaaS platform that provides digital transformation solutions for the Institutional, Commercial, and Industrial (ICI) construction sector.1
Throughout his career, Shelson has demonstrated expertise in digital marketing, entrepreneurship, and technology solutions for various industries. He has also been recognized for his achievements, including being listed among London Inc. Magazine's "20 Under 40" and receiving military honors such as the General Campaign Star - Southwest Asia.1
Highlights
Last week, I had the privilege of attending the 2024 Thermal Insulation Association of Canada (TIAC) National Conference in St. John's, Newfoundland, representing Appello Inc.
This marks our second year at TIAC, and it was a special milestone for us—last year, at the 2023 conference, we officially launched Appello to the public.
Thanks to the early adopters from the TIAC membership who saw the potential of Appello and believed in us, we have experienced 12 months of significant growth.
Fast forward to this year, and we’re proud to have expanded our reach across multiple Canadian provinces and four U.S. states, with subcontractors in mechanical insulation, sheet metal, HVAC, and electrical industries adopting Appello.
The 2024 conference in St. John's was more than just an event—it felt like a reunion. The theme of the conference, "Pursuit of Excellence," truly resonated with everyone there, reinforcing the idea that we are not just an industry but a family.
A heartfelt thank you to the organizers and all the amazing individuals we’ve met along the way, including our friends among suppliers and distributors. Their guidance, introductions, and support have made us feel like an integral part of this collective community.
Appello is a customer-driven platform, and our mission is to empower organizations with a scalable, customizable, and easy-to-use solution that streamlines operations and enhances efficiency.
This year’s focus on technology adoption within the mechanical insulation sector highlighted a shift towards digitization—a shift that Appello is proud to support.
We are energized by the positive feedback and are more committed than ever to continue our mission. We can’t wait to see everyone at next year’s conference in Whitehorse, Yukon!
Robin Baldwin Tristan Bertram Robert Bertram James Low Randy Sloane Darren Sloane Tim Pullyblank Raymond Pachon Chris Paszkat Aarc-West Mechanical Insulation All Temperature Thermal Insulations Ltd. Mathieu Hamel Remi Demers Kelly Archuleta Louis P. Basque Jack Bittner Brad Budden Joshua Ceraldi Shaun Ekert Joey Fabing Cory Gray Ian Haase Brad Haysom Steve Huculiak Cory Janssen Jessica Krippendorf Kirby Jean-Marc Loof Nicholas Mastromatteo Katie McFadden Darryl Schmidt Sidney Sponseller Autometrix, Inc. Bob Trottier Chris Ishkanian Louis Walton Kyle Wylie
I'm excited to announce that Appello now integrates with Zapier connecting us to over 7,000 other software platforms!
Integratability has been a key piece of feedback from our existing customers and one of the biggest hurdles when speaking to prospective buyers. We made it a priority and in a matter of a few weeks our outstanding development team brought it to life.
In this video, I'll walk you through how this integration works, including examples like connecting Appello with Intuit QuickBooks for seamless accounting and automating data transfers to Google Sheets.
A special shoutout to the team from Speak Ai, who took time out of their busy schedules to help us understand the process needed to get Zapier integrated with Appello. There's nothing better than Ontario based entrepreneurs helping other entrepreneurs accelerate the innovation cycle!
If you would like to access our demo account and give our Zapier integration a try, please send me a PM or leave a comment, and I will reach out to you.
Appello Inc. Ian Haase Thomas Quan Tyler Bryden #Appello #Zapier #Automation #Productivity
