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Corinne Casagrande

Head of Strategy

Corinne Casagrande is currently the SVP Strategy, Planning & Research at Active International, a position she has held since August 2023.1 She is a seasoned professional with over 17 years of experience in the advertising and media industry.3

Career Highlights

  • Current Role: SVP Strategy, Planning & Research at Active International (August 2023 - Present)1
  • Previous Positions:
    • SVP Strategy at Involved Media (January 2019 - Present)1
    • Adjunct Instructor at New York University (January 2016 - August 2023)1
    • SVP Strategy & Growth at Mercury Media (June 2016 - January 2019)1
    • Vice President / Partner at Chowder Inc. (December 2004 - December 2015)1

Expertise

Casagrande specializes in leveraging business analytics to identify opportunities for marketing strategies.2 She focuses on finding pockets of previously unforeseen opportunities to maximize marketing spend.3 Her background includes experience in rebranding, marketing strategy, consumer research, and integrated marketing plans.3

Education

  • Master of Business Administration (MBA) from New York University - Leonard N. Stern School of Business (2010 - 2012)1
  • B.S. from Boston University1

Personal Brand

Casagrande describes herself as a "geriatric millennial" who transitioned from the creative side to the mathematical side of advertising, gaining expertise in marketing across various verticals along the way.1

At Active International, she plays a crucial role in helping clients grow their businesses by identifying new audiences, marketing strategies, and media tactics.3 Her approach combines creativity with research and analytics to find data-driven insights, with a particular focus on digital media.3

Highlights

About Corporate Barter Company - Active International
Jan 1 · rocketreach.co
Active International Information - RocketReach
Jan 1 · leadersmag.com
LEADERS Interview with Corinne Casagrande, Senior Vice ...
LEADERS Interview with Corinne Casagrande, Senior Vice ...

Related Questions

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How did Corinne Casagrande transition from the creative to the math side of advertising?
What are some notable projects Corinne Casagrande has led at Involved Media?
How does Corinne Casagrande integrate business analytics into her marketing strategies?
What inspired Corinne Casagrande to start The Coral Reef Conservancy?
Corinne Casagrande
Corinne Casagrande, photo 1
Corinne Casagrande, photo 2
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Location

New York, New York, United States