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Cornelius Frey

Co-Founder @ Opinary, CIO / CEO SaaS @ Affinity Global

Cornelius Frey is the Chief Executive Officer of NucleusLinks, an automation platform designed for commerce and affiliate publishers. He has a diverse professional background in technology and business management, having co-founded several companies, including Opinary, where he also serves as CEO. His experience spans various roles, including Engagement Manager at McKinsey & Company and Investment Banking Analyst at J.P. Morgan.

Professional Background

  • NucleusLinks: CEO, focusing on enhancing affiliate operations through automation.
  • Opinary: Co-founder and CEO since its establishment in 2016, which was recently acquired by Affinity Global Inc. This company specializes in user engagement technologies.
  • Affinity Global Inc.: In addition to his role at NucleusLinks, Frey has taken on responsibilities at Affinity following the acquisition of Opinary, emphasizing growth and innovation within the company.

Education

  • King's College London: Bachelor’s degree.
  • Harvard Business School: MBA (2010-2012).

Military Service

Frey served as a Mountain Infantry in the Bundeswehr (German Federal Armed Forces) from 2003 to 2004.

Recognition

He has received several awards, including the LEAD Award and the Grimme Online Award, highlighting his contributions to media technology and innovation.

Languages

Frey is multilingual, proficient in German, English, and Russian.

Frey's leadership at NucleusLinks is characterized by a commitment to efficiency and innovation in affiliate marketing, aiming to streamline operations for publishers globally.123

Highlights

Aug 27 · linkedin

In my discussions with publishers worldwide, I’ve noticed even the most seasoned affiliate operations teams express frustration when grappling with broken links or trying to find new monetization channels.

With solving real-world publisher problems at the core of our DNA, we set our most brilliant minds at NucleusLinks to figure a solution to this and today, I am glad to introduce the world to:

  1. Link Scanner - Manage all affiliate links in a single dashboard and get regular updates on non-monetizing/broken links

  2. Network Discovery - Simply add the name of a merchant and find a list of networks from where the merchant can be monetized

Both these tools significantly cut down the time and manual effort undertaken by publisher ops team, allowing them to focus on more value-adding tasks. It’s time to save time!

Aug 8 · linkedin

Just concluded #ASE24 in NYC. Highlight: A meaningful conversation with affiliate experts Matt Flood from Forbes and Ben Preizler from PzDeals on the content and commerce stage.    A key takeaway: Publishers share common challenges, but their impacts vary. Large publishers see manual affiliate operations as an opportunity cost, while smaller ones view them as a growth hurdle. Larger entities seek new opportunities and enhanced reader experiences, whereas smaller publishers aim to reduce operational costs to invest in growth strategies.   The consensus? A demand for streamlined operations. There’s a clear need for a comprehensive solution to manage affiliate operations efficiently. NucleusLinks stands poised to meet this need, enhancing productivity and revenue for publishers of all sizes. This motivates our team to elevate the NucleusLinks experience even further.

Related Questions

What are Cornelius Frey's key achievements at NucleusLinks?
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What strategies did Cornelius Frey use to grow Opinary?
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What are the main products and services offered by NucleusLinks?
Cornelius Frey
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Location

Brisbane, Queensland, Australia