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Cory Blumenfeld
3x Founder | Results-Driven Startup Operator & Generalist | Always Building...
Cory Blumenfeld is a serial entrepreneur and business professional currently working in Strategy Operations at LearnLux Financial Wellbeing. His career has been marked by several notable achievements and experiences:
Entrepreneurial Background
Cory has successfully started three businesses, demonstrating his entrepreneurial spirit from an early age.1 His entrepreneurial journey began with a driveway sealing business called "Seal the Deal, Driveway Sealing and Home Exterior Care" in 2010.1
Notable Ventures
Caribou
Cory co-founded Caribou, a company focused on healthcare planning software, where he served from September 2019 to June 2023.1 Caribou's mission was to provide financial clarity and confidence through optimized healthcare planning for financial advisors and their clients.1
CoHealth
As Founder and COO of CoHealth from January 2015 to October 2020, Cory led a content creation and distribution platform promoting healthy behavior change.1 CoHealth was later acquired by ACTO Technologies Inc.1
Education and Awards
Cory holds an Honours Bachelor of Science in Health Sciences from Wilfrid Laurier University and a Master's degree in Health Innovation from the University of Toronto.1 His academic and professional achievements have been recognized through various awards, including:
- Dean's Honour Roll at Wilfrid Laurier University (2013)
- Trailblazer Award from VentureLAB (2017)
- Top 25 Canadian Up and Coming ICT Companies by Branham Group Inc. (2017)
- Winner of the Ignite Startup Competition (2016)
Current Role and Approach
At LearnLux Financial Wellbeing, Cory brings his entrepreneurial experience to the field of financial wellness. LearnLux is a workplace financial wellbeing provider that offers digital financial planning tools and access to Certified Financial Planner™ professionals.3
Cory is known for his approach to "building in public," sharing his daily entrepreneurial experiences on platforms like LinkedIn.2 He emphasizes the importance of transparency, relationship building, and gaining trust in attracting clients, investors, and potential buyers.2
Personal Mission
Cory is on a mission to inspire 1 million everyday people to start their own businesses, regularly sharing entrepreneurial insights and motivation through his LinkedIn content.4

