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Cory Falter

Growing Your Revenue Is My Bottom Line.

Cory Falter is a Partner and Visionary at Lure Agency, a hospitality B2B marketing agency based in San Diego, California.13 He co-founded the agency in 2012, initially focusing on social media engagements for hotels.2 With over three decades of experience in marketing, Cory has a background that spans both traditional and digital marketing landscapes.23

Key aspects of Cory Falter's professional profile include:

  1. Career Background:

    • Started as an art director after graduating from San Diego State University in the 1990s2
    • Transitioned from print to digital marketing following the economic downturn of 2008-20092
    • Founded Lure Agency in 2012, specializing in hospitality marketing12
  2. Expertise:

    • Specializes in B2B hospitality marketing13
    • Focuses on sales enablement, performance marketing, demand generation, brand strategy, and creative development3
  3. Industry Recognition:

    • Recently joined Constant Contact's Agency Advisory Board, reflecting his thought leadership in the hospitality marketing sector1
  4. Professional Roles:

    • Partner at Lure Agency since 20123
    • VP of Communications for HSMAI San Diego3
  5. Personal Interests:

    • Former professional motocross rider3
    • Enthusiast of 80s New Wave music3
    • Father of twin daughters3

Cory Falter is known for his innovative approach to marketing, blending data-driven strategies with creative elements, which he calls the "Science and Soul" approach.13 His focus is on growing predictable revenue for brands in the hospitality industry through effective marketing strategies.3

Highlights

Jun 22 · linkedin

Drinking too much booze could make one alcoholic.

So, drinking a lot of Fanta should make them…

Fantastic 😎

Drinking too much booze could make one alcoholic.

So, drinking a lot of Fanta should make them…

Fa
Mar 22 · linkedin

Most ads suck these days. 🥱

Over-produced and boring.

Forgotten the moment you scroll past.

Not this one.

I can’t stop thinking about it without smiling.

And it’s not even an ad.

But it should be.

Shot on an iPhone with no budget.

Great marketing has little to do with production quality.

Everything has to do with the concept.

TGIF 😎

Related Questions

What are some of Cory Falter's most notable achievements at Lure Agency?
How did Cory Falter transition from print design to digital marketing?
What is the "Science and Soul" approach that Lure Agency uses?
How does Cory Falter's role on the Constant Contact Advisory Board benefit Lure Agency?
What initiatives does Lure Agency have for sustainability and transparency?
Cory Falter
Cory Falter, photo 1
Cory Falter, photo 2
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Location

San Diego, California, United States