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Cory Treffiletti

4x CMO, 6x Executive with successful exits, Start-Up Advisor, Board Member, Author, Data-Driven Storyteller.

Cory Treffiletti is a renowned marketer, author, and entrepreneur with over two decades of experience in leading digital marketing efforts. He is credited with pioneering the "data-driven storyteller" approach that emphasizes leveraging data and insights to create impactful stories that drive tangible business results.

Cory's professional journey dates back to 1994, and his strategic model of 'data in, value creation, data out' has significantly influenced digital marketing practices. His expertise ensures alignment with sales, a robust data infrastructure, and effective transformation within the marketing discipline.

Previously, Cory held key positions like Global Head of Marketing for Cisco's Webex.com, Demand Gen leader for Cisco Collaboration post Voicea acquisition, and CMO for BlueKai, among others. His career spans notable organizations like Oracle, where he was the VP/CMO of the Oracle Data Cloud, and Catalyst SF, a strategy and incubation firm.

In addition to his corporate roles, Cory has been a thought leader in digital marketing, contributing to MediaPost's OnlineSPIN/Media Insider column since 2000 and authoring a book on Internet Ad Pioneers. He has also served on various private and industry boards, advising companies on data-driven storytelling and digital transformation.

Cory Treffiletti studied Advertising at Syracuse University and continues to be a prominent figure in the marketing landscape, providing strategic guidance and thought leadership to organizations seeking to enhance their digital marketing efforts and achieve business growth.

Highlights

Aug 30 · linkedin

My thoughts on what REALLY happens because of the confusion around whether 3rd party cookies are sticking around. The bottomline - CTV does even better and display does even worse.

Aug 27 · linkedin

Great catching up with an old colleague from the Carat days when I spoke with Colleen Schell about her efforts to help people tell true and empowering stories for the benefit of everyone with FABx, Check it out

Cory Treffiletti
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Location

Austin, Texas, United States