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Courtney Herda

Marketing leader with 17 years of experience of marketing strategy execution, marketing team leadership, and strategic demand generation

Courtney Herda is the Paid Media Director at LeadCoverage, a company specializing in B2B lead generation and paid media advertising. In her role, she focuses on managing paid media campaigns with a public relations-driven approach, aiming to enhance brand exposure and engagement for clients primarily in the supply chain, industrial, and technology sectors.13

Her professional background includes extensive experience in digital marketing and paid media strategies, contributing to LeadCoverage's mission of delivering targeted advertising solutions that drive measurable results for businesses.2 Through her leadership, the company aims to balance cost per lead with effective short-term outcomes, optimizing PPC campaigns for maximum impact.2

Courtney is active on LinkedIn, where she shares insights related to her work in paid media and marketing strategies.3

Related Questions

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Courtney Herda
Courtney Herda, photo 1
Courtney Herda, photo 2
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Location

Knoxville, Tennessee, United States