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Cpsa Daniel Lohman
Natural Brand-Building Industry Strategic Advisor, True Category Management & Trade Marketing Expert, Podcast Host. Retail Solved Blueprint
Professional Background
Cpsa Daniel Lohman is a seasoned expert in the realm of natural brands, with a dedicated focus on leveling the playing field for smaller health-focused companies. With a keen understanding of the challenges faced by these brands, Lohman has committed his career to reshaping the natural products industry and ensuring sustainable growth across various channels. With over 80% of natural brands failing within the first year, Lohman is passionate about reversing this trend by equipping these companies with effective strategies for success.
Lohman is a strong proponent of the belief that the best defense against any virus is a robust healthy diet, fostering an unwavering commitment to making nutritious products accessible to shoppers. By addressing the competitive disadvantages that smaller brands face compared to larger corporate entities, he aims to empower these companies to thrive in a crowded marketplace.
As the host of the "Brand Secrets And Strategies - Retail Solved Podcast" and YouTube channel, Lohman shares his extensive knowledge on trade marketing, distribution, and promotions, emphasizing the significance of proper merchandising and strategy implementation. He is also the creator of various resources, including the "PROVEN STRATEGIES TO MAXIMIZE TRADE MARKETING ROI" course and a free Trade Promotion ROI Calculator available on his website.
Education and Achievements
Cpsa Daniel Lohman’s impressive career journey has included numerous key positions and impactful roles that attest to his vast expertise. Before establishing his brand, Lohman was involved in multiple advisory capacities, serving on boards at organizations such as Syndigo, ItemMaster, and as a mentor at the Food Marketing Institute's FMI Emerge program. His engagement in these roles exemplifies his commitment to nurturing the next wave of leaders in the natural products sector.
In addition to his podcasting ventures, Lohman has contributed his insights to a variety of industry publications, with over 450 articles featuring in notable trade publications. This extensive writing portfolio underscores his thought leadership in the natural food industry, including contributions to Whole Foods Magazine, New Hope Natural Media, and Supermarket News. His contributions have informed and inspired professionals within the industry, addressing critical challenges and offering actionable solutions.
Notable Roles and Accomplishments
Lohman's diverse background reflects a profound understanding of both the strategic and operational aspects of the natural products market. His previous roles encompass significant positions such as:
- C-Suite Radio Host for the "Brand Secrets And Strategies - Retail Solved Podcast" at The C-Suite Network, where he engages influential figures in discussions regarding best practices for retail and brand development.
- Strategic Advisor at Makeena, providing insights that have helped numerous natural brands optimize their marketing efforts and navigate industry challenges.
- Mentor at several high-profile events, including the Natural Products Expo West Pitch Slam, where he has guided emerging brands through fierce competition, helping them refine their pitch and strategy.
- Business Consultant at SPINS INC, highlighting his analytical capabilities and knowledge of market dynamics.
- Also notable is his role in various management capacities at major corporations, including Kimberly-Clark and Unilever. His experience in these roles has granted him a unique perspective on trade marketing and category development.
Overall, Lohman's commitment to assisting natural brands is evident in both his education and his extensive professional experiences. His work amplifies the voices of smaller brands in a space often dominated by large corporations, ultimately enhancing the industry's sustainability and diversity.
Achievements
- Launched the "PROVEN STRATEGIES TO MAXIMIZE TRADE MARKETING ROI Course."
- Developed a free Trade Promotion ROI Calculator available on his website to assist brands in evaluating their promotional effectiveness.
- Hosted over 450 articles in industry trade publications, providing insights and strategies to improve brand performance.
- Served as a mentor and advisor for various organizations, contributing to the development of the next generation of leaders in health-focused industries.
- Hosted the "Brand Secrets And Strategies - Retail Solved Podcast" and YouTube channel to amplify best practices and thought leadership in the natural products sector.
