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Craig Allen

I help business streamline their systems to increase profit and customer satisfaction.

Craig Allen is the CEO of Simple Online Systems, a company based in Austin, Texas.1 He is a tech-savvy entrepreneur with over 15 years of experience in the online field, specializing in streamlining systems and making technology more accessible for small online businesses.

Professional Background

Craig started his online career in 2005, working under industry leaders like Mike Dillard and Tim Erway. Throughout his career, he has:

  • Facilitated over $50 million in sales through scalable online systems
  • Held leadership positions at various companies, including Magnetic Sponsoring, The Elevation Group, Real Estate World Wide, and Elite Marketing Pro
  • Served as the first hire at Magnetic Sponsoring, where he performed multiple roles in direct marketing

Expertise and Focus

Craig's expertise lies in:

  • Re-engineering and streamlining systems
  • Managing technology for mid-sized online businesses
  • Digital marketing
  • Technical support
  • Strategic planning
  • Web development
  • Custom software development
  • Database development
  • Enterprise content management2

He has a passion for accumulating and organizing vast amounts of data, and stays up-to-date with the latest developments in various fields, including physics, robotics, medicine, and WordPress.

Personal Information

  • Location: Austin, Texas, United States1
  • Interests: Rock climbing, free diving, and snowboarding

Craig Allen's approach to business focuses on helping companies streamline their systems to increase profit and customer satisfaction.1 His LinkedIn profile username is craigmathewallen2, which aligns with the information provided in the query.

Highlights

Aug 13 · linkedin

Owning your data adds to your company's long-term value.

Imagine you're an investor, evaluating two functionally-equivalent companies. Both companies have similar technology, a large customer base, provide real value to the world, and have been in business for about five years. Company 1 has four years' worth of site traffic and customer behavior, application performance metrics, clean financial data, git (code change) history, and a number of external datasets relevant to its core competencies. Company 2 simply has its cofounders and a small subset of the engineering it has employed along the way.

Which one would you invest in?

Probably not the one with minimal data to back their claims up.

Having full ownership of your own data makes tracking unsampled site performance over time easy. With a product like Google Analytics, on the other hand, that is impossible to do unless you are held hostage at an annual cost of over $150,000. Want to definitively prove business growth or product efficacy?

Want to prove your systems have become more efficient or technical competence has increased throughout your company's existence?

Instrument your own systems and warehouse the data.

It is only through in-house ownership of your data that this is possible.

#data #tech #ownyourdata

Aug 10 · linkedin

For the last decade or so, eCommerce has been soaring in popularity

Future sales are predicted to continue to increase, so if you’re thinking of starting a business to sell products, you should definitely consider creating an eCommerce store. With a little luck and the right choice of platforms, you could be part of the big boom in eCommerce.

Capitalizing on this explosive growth in business commerce could be one of the best decisions you ever make.

You can start by either hiring a web developer to create your Commerce site, or you can make use of a site which has already been developed, to save yourself some time and money.

In order to be sure you’re choosing the right eCommerce platform for your business, consider some of the following

A very important point when selecting an eCommerce provider is the features it can provide for you in the dashboard.

Choosing a reliable host for your platform is another important aspect of finding the right eCommerce platform. You will want to know that your host can provide adequate security for all your customers

Whether you are a very small business just starting out in the eCommerce world, or a large established business, you’ll want to be sure that you’re getting value for what you’re paying

#platform #ecommerce

Related Questions

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Craig Allen
Craig Allen, photo 1
Craig Allen, photo 2
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Location

Austin, Texas, United States