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Craig Barber

SVP - dentsu OOH

Craig Barber is an accomplished professional with over a decade of experience in Out-of-Home (OOH) advertising, serving in various roles such as Planner, Buyer, and Head Of Innovation.

Craig has received prestigious recognitions in the industry including the 2019 OAAA GOLD Award for Jack in the Box and the 2018 OAAA OOH Media Plan of the Year for Fox Sports.

With a focus on negotiating rates and maximizing market value, Craig has successfully managed accounts for significant brands such as Fox Broadcast, Fox Sports, Amazon, California Lottery, Samsung, Heineken, Microsoft, and Sky, among others.

He plays a key role in developing strategies for agency pitches and oversees a team responsible for billing exceeding $45 million annually.

Craig's expertise includes Route, TGI, OOH Planning, and Geopath, with a strong foundation in Political Science and Media from the University of East Anglia.

Having held prominent positions at dentsu international, Posterscope, RapportWW, and Starcom MediaVest Group, Craig brings a wealth of knowledge and leadership to the advertising industry.

Highlights

Sep 10 · linkedin

A little piece I wrote on why fake OOH has unknown repurcussions. Would love to hear your views too!

Apr 24 · linkedin

Ready for the next step in your OOH career? We are seeking a candidate with 12-18 months experience to join as an Associate on our amazing team here at Dentsu. Please ask for more details!

Craig Barber
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Location

Los Angeles Metropolitan Area