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Craig Bradley

Global Leader - Channel Performance. We partner with our clients to drive sales conversion by understanding and measuring channels and shoppers.

Craig Bradley is a seasoned business leader who currently serves as the Global Service Line Leader for Channel Performance at Ipsos.1 With a career spanning over a decade at Ipsos, Craig has played a pivotal role in shaping the company's approach to customer experience and retail execution.1

Professional Background

Craig joined Ipsos in 2009, initially leading the Mystery Shopping business.1 He later created and now leads Ipsos Channel Performance, a division focused on helping clients drive sales conversion through understanding and measuring channels and shoppers.3

Expertise and Responsibilities

As the Global Service Line Leader, Craig's expertise includes:

  • Customer experience and retail execution
  • Global business development
  • Integration of retail performance measurement
  • Management of programs to drive improvement

He partners with clients to enhance their sales conversion rates by leveraging insights into channels and shopper behavior.3

Previous Experience

Before his tenure at Ipsos, Craig held several notable positions:

  • Global Account Director and Chief Executive Officer at Market Pulse
  • Franchise Operations Manager at Chevron

Education

Craig's educational background includes:

  • National Diplomas in Accountancy and Business Studies
  • National Diploma in Accountancy, Finance & Accounting

He obtained these qualifications from institutions such as Auckland Institute of Technology and Auckland University of Technology.

Location and Contact

Craig Bradley is based in Seattle, WA, United States.2 His LinkedIn username is craig-bradley-4a263613, as mentioned in the query.

Craig is actively involved in sharing insights about channel performance and customer experience through various platforms, including LinkedIn posts and Ipsos vodcasts.34 His expertise contributes significantly to Ipsos's leadership in mystery shopping and channel performance services.5

Highlights

Apr 2 · linkedin

I’m delighted to share our latest Channel Performance PoV, 'Shifting Shoppers’ ESG Attitudes to Action'. 

When it comes to Environmental, Social and Governance (ESG) policies, it is not always clear to shoppers, manufacturers, and retailers who is responsible for what, the steps that can be taken, and the incentives for implementing.

Customers are confused about which individual actions will have the biggest impact. Not only is there confusion over who should be doing what for ESG, there are often barriers and pain points rather than rewards. These include higher prices for shoppers buying sustainable products and greater costs for manufacturers and retailers implementing a sustainable supply and logistics chain. All of this results in a state of inertia among shoppers with regards to positive ESG behaviors, despite some segments of the population asserting the high importance of ESG.   Thanks to Danielle Doran and Stuart Wood for co-authoring this thought leadership!

Helen Wilson, Tony Smith, Erika Terblanche, Jakub Bareš, Brendan Light, Agathe Caverne, Anneli McCracken, Brad Christian, Charlene Richey, Carey Medina, Joe Kromer, John Flesta, Carlos Aragon, Darren Burgess, Kendra Jones, Stephane Sanchez

Jul 5 · linkedin

It is no secret that I abhor single plastic. I continue to take steps to eliminate it from my daily life, which is very easy to say, but verd difficult to do! From wasting water and oil, to creating trash continents, to harming wild life; my generation is completely failing our planet and future generations. It has to STOP, not slow down. STOP drinking from plastic water bottles, STOP using single use cups, STOP buying items packaged in plastic. We have to make a dramatic course correction now or risk losing more of our oceans, our wildlife, and our children to this scourge of planet earth. I hope I have made my feelings on this issue quite clear... Please join me in this fight for our planet.

Related Questions

What are Craig Bradley's key achievements at Ipsos?
How did Craig Bradley transition from Chevron to Ipsos?
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What is Craig Bradley's approach to retail execution?
Craig Bradley
Craig Bradley, photo 1
Craig Bradley, photo 2
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Location

Seattle, Washington, United States