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Craig Elbert

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Craig Elbert is the Co-Founder and CEO of Care/of, a personalized vitamin and supplement company he founded in November 2015.12 With a background in marketing and finance, Elbert has led Care/of to become a prominent player in the direct-to-consumer wellness space.3

Career Background

Before founding Care/of, Elbert held several key positions:

  • Vice President of Marketing at Bonobos (March 2012 - November 2015)
  • Vice President of Finance and Analytics at Bonobos (March 2010 - March 2012)
  • Senior Analyst in Strategy and Operations at Warner Music Group (August 2005 - August 2007)
  • Investment Banking Analyst at Lehman Brothers (June 2003 - June 2005)2

Education

Elbert holds two Ivy League degrees:

  • BA in English and Economics from Dartmouth College (1999 - 2003)
  • MBA from The Wharton School at the University of Pennsylvania (2007 - 2009)12

Entrepreneurial Journey

Elbert co-founded Care/of after experiencing frustration while shopping for prenatal vitamins for his wife.3 The company aims to simplify the process of buying vitamins and supplements through personalized, research-backed vitamin plans based on individual quizzes.1 Under Elbert's leadership, Care/of has grown significantly, serving over 2 million customers and reaching a valuation of $156 million as of 2019.3

Leadership Philosophy

Elbert emphasizes the importance of adaptability, delegation, and creating a positive company culture. He believes in hiring the right employees and giving them autonomy, which has contributed to Care/of's excellent employee retention rate.3

Highlights

Personalized vitamin company will lay off 143 workers by summer - Crain's New York Business
May 2 · PYMNTS.com
How D2C Brands Like Warby Parker Are Making Physical Stores Work - PYMNTS.com
How D2C Brands Like Warby Parker Are Making Physical Stores Work - PYMNTS.com
Craig Elbert, Co-Founder, CEO at Care/of - Baker Retailing Center
Craig Elbert, Co-Founder, CEO at Care/of - Baker Retailing Center
Jul 18 · uschamber.com
Interview With Care/of CEO Craig Elbert - U.S. Chamber of Commerce
Jun 21 · 747club.org
Craig Elbert: Influence of Elder Siblings — 7:47 - 747 Club

Related Questions

What inspired Craig Elbert to start Care/of?
How did Craig Elbert's experience at Bonobos influence his leadership style at Care/of?
What are some of the biggest challenges Craig Elbert has faced as CEO of Care/of?
How does Care/of's personalized vitamin plan work?
What was the impact of Care/of being acquired by Bayer?
Craig Elbert
Craig Elbert, photo 1
Craig Elbert, photo 2
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Location

New York City Metropolitan Area