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Craig Haynor
VP of Fintech @ iCoreConnect | Healthcare Billing & Payment Solutions
Craig Haynor is the Vice President of Fintech at iCoreConnect, a company publicly traded on NASDAQ under the ticker ICCT. He has a strong background in fintech, healthcare, and consumer financing, and is recognized for his detail-oriented and driven approach to business.
Professional Background
- Current Role: As VP of Fintech at iCoreConnect, Craig focuses on enhancing healthcare billing and payment solutions, leveraging his expertise in B2B software and strategic partnerships with major retail partners.15
- Experience: He has extensive experience in both the buyer/user and builder/seller sides of the B2B software landscape, which informs his strategic insights into company operations and market dynamics.45
Contributions
Craig is also active on LinkedIn, sharing insights about business strategies and industry trends. His posts often reflect his expertise in navigating challenges within the fintech sector, particularly in healthcare billing.236
In summary, Craig Haynor combines a robust background in fintech with practical insights from his experiences, making him a significant figure in the healthcare payment solutions space at iCoreConnect.
Highlights
Having been on both sides of the B2B software world—as a buyer/user and as a builder/seller—I’ve observed a few key principles that are fundamental to being a productive and valuable software partner for businesses.
For Buyers/Users:
While it’s easy to focus on the features and benefits of software, it’s crucial to remember that there are real people behind the product. The culture, values, and priorities of the team building the software are just as important as the technology itself.
To ensure alignment with your needs, take the time to thoroughly research the company. Dive into their news updates and social media presence. Red flags might include a lack of content on genuine innovation in their core product, an overemphasis on self-aggrandizement—like lavish company retreats—and a focus on non-quantifiable achievements. These signs can indicate a disconnect between the company’s image and their actual contributions to the industry.
Additionally, seek to understand whether the product is truly technology-driven or a technology-enabled service. One isn’t necessarily better than the other, but it’s crucial to ensure you’re getting what you’re being sold.
For Builders/Sellers:
In the early stages, focus more on the user than the buyer, especially if they are different individuals. Users often wield significant influence over purchasing decisions, and their opinions can make or break a deal. Invest time in understanding their pain points and daily challenges, and embrace the toughest ones. Turning their resistance into advocacy by solving their problems can transform them into your biggest champions.
And here’s a hard truth: you will be wrong at some point. When that happens, it will negatively impact your customers and, by extension, their customers. That’s why providing world-class, 24/7 service to course-correct isn’t just a luxury—it’s a necessity. This commitment to support is integral to building a great product. Embracing this reality and being prepared to respond quickly and effectively is what separates good product companies from great ones. Moreover, these challenging moments can be a goldmine for product R&D if you harness the pain constructively.
Ultimately, success in the B2B software world hinges on understanding both sides of the equation—being aligned with the people behind the technology and being prepared to support customers through every challenge, which is the foundation of lasting partnerships and exceptional products.
It has been my lived experience that power evolves through three stages in life: strength, intellect, and ultimately, empathy.
It's in this final stage that we most effectively combine our earlier experiences, rising to our most constructive and impactful selves. Perhaps it's in empathy that we discover our true potential.
In business leadership, we often see a similar evolution.
Early success is driven by strength—assertive decision-making and resilience.
Then comes intellect—strategic thinking and problem-solving.
But the most transformative leaders reach the stage of empathy, where they blend strength and intellect to lead with understanding, connection, and a vision that truly inspires.
This may be a key reason why some businesses thrive and lasting impact is made, while others flounder.
