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Craig Jordan

Helping Go to Market Teams reach their ultimate revenue potential by harmonizing their Systems, Strategy, Data and People.

Craig Jordan is the Founder and CEO of SaaScend, a holistic growth consulting company based in the San Francisco Bay Area.1 He has been a Member of Pavilion since September 2021.1 Craig is an experienced professional in the tech and SaaS industry, focusing on helping startups execute growth strategies by aligning founders, marketers, and sales professionals.1

Some key points about Craig Jordan:

  1. He founded SaaScend in October 2016, which has helped over 80 clients build a solid foundation for long-term growth.1
  2. His areas of expertise include Salesforce, Marketing Automation, Demand Generation, Sales and Marketing Operations, and Data Services.1
  3. Prior to founding SaaScend, he held positions such as VP of Sales at Topíssima, Head of Growth at RecruitLoop, and Cofounder of Red Bridge (Acquired).1
  4. Craig is based in the San Francisco Bay Area and describes himself as a founder, optimist, and dreamer who is passionate about tech.1
  5. He holds certifications such as Salesforce Certified Administrator, issued by Salesforce Inc. in November 2013.1

Craig's mission is to change the way startups approach growth by harmonizing their systems, strategy, data, and people.1

Highlights

May 19 · linkedin

A super valuable mechanism to have in place to gain better insight on your funnel velocity and rate of conversion is…

Lifecycle Stage tracking.

It starts with mapping your funnel and adding your stages to your CRM and marketing automation systems.

Then using time stamping to track when Leads and Contacts progress from one stage to the next.

Having this visibility allows you to see:

Which stages are taking the longest? Which campaigns are progressing people through the funnel the fastest? What is our rate of conversion from one stage to the next?

Understanding the above helps to open the door to conversations on where your team can aim their focus to improve, so that you continue to optimize and accelerate your funnel to hit your goals faster.

#revenueoperations

May 18 · linkedin

When pipeline is low, the question becomes, how do I empower my team to build it quickly? The answer, is sitting within your former customer data.

Using job change tracking allows you to continue customer relationships as contacts move onto new companies and also discover new opportunities with a champion already present that can advocate on your behalf. #pipeline #data #jobchanges

Related Questions

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Craig Jordan
Craig Jordan, photo 1
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Location

San Francisco, California, United States