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Craig McGlynn
Experienced Executive in Sales, Ecommerce, and Agency Management
Craig McGlynn is the Executive Vice President and Managing Director of Agency at Perform[cb], a position he has held since October 2021. He operates remotely from California and has a robust background in revenue management and advertising success.
Professional Experience
- Perform[cb]: Agency EVP/Managing Director (October 2021 - Present)
- PartnerCentric, Inc.: Vice President of Revenue (October 2017 - October 2021)
- VigLink: VP Advertiser Success (September 2015 - October 2017)
- Noel Asmar Group of Companies: Group VP Sales and Ecommerce (March 2014 - September 2015)
- Amazon: Senior Manager - Amazon Associates (January 2013 - March 2014) and Manager North American Gift Cards (January 2011 - December 2012)
- eMedia Music: General Manager/Vice President (November 2008 - February 2011)
- Behringer USA: Country Head/Vice President Sales (October 2005 - October 2008)
Education
McGlynn holds a Bachelor of Science in Economics from California State University-Sacramento.
His extensive experience spans various roles in sales, revenue generation, and management across different industries, particularly in digital marketing and e-commerce.
Highlights
Netflix’s second upfronts are a clear indicator of the evolving advertising landscape. As streaming platforms continue to embrace the upfront model, the traditional lines between TV and digital are blurring. This shift presents brands with a unique opportunity to reach audiences through premium, targeted content.
At Perform[cb], we understand the importance of staying ahead of these industry changes. The rise of streaming services as key players in the ad space means that brands need to be more strategic than ever in how they allocate their ad spend. It’s not just about being where the audience is—it’s about engaging them in ways that resonate.
As Netflix and other platforms refine their ad offerings, the potential for meaningful brand connections grows. Our goal is to ensure that our clients not only keep pace with these trends but leverage them to drive impactful results.
Check out the full article here: https://lnkd.in/gc2chVtN
#outcomebasedmarketing #affiliatemarketing #digitalmarketing #brandstrategy
Had a great dinner the other day with Jillian Crawford (Speckman), our Senior Director of Client Services and Julie Blake, our Partner Team Manager. We took some time to strategize and plan how we can continue to elevate our clients' results as we build out our 2025 roadmap. Excited for what's ahead!
