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Craig Miller

Former Chief Marketing Officer and Chief Product Officer at Shopify

Craig Miller is a prominent figure in the tech and e-commerce sectors, best known for his role as the Chief Product Officer at Shopify, where he served from 2011 to 2020. His tenure at Shopify was marked by significant growth; he helped expand the user base from approximately 15,000 small businesses to over 1 million. He played a crucial role in transitioning Shopify from a shopping cart software to a comprehensive multi-channel commerce platform and was instrumental in taking the company public on the NYSE, making it Canada's largest public company at the time of his departure.12

Early Career and Education

Before joining Shopify, Miller held various product and marketing positions at Kijiji, an eBay company, where he contributed to its rise as one of Canada's most visited websites. He joined Kijiji when it was still in its infancy and grew the team significantly during his tenure.13

Miller holds a degree in Electrical Engineering from McGill University, where he demonstrated entrepreneurial skills by launching an online marketing business to support his studies.3 His early experiences shaped his approach to leadership and product management, emphasizing innovation and growth.

Contributions at Shopify

At Shopify, Miller initially served as the Chief Marketing Officer before becoming the Chief Product Officer. He led various teams, including Product, UX, Growth, Marketing, and Communications. Under his leadership, Shopify's product management team expanded from 5 to 250 members.23 His strategic vision helped position Shopify as a leader in e-commerce solutions.

Current Focus

Since leaving Shopify in 2020, Craig Miller has shifted his focus toward family, friends, and philanthropy while continuing to engage with the tech community through various platforms.4 His insights into marketing and product development remain influential in discussions about e-commerce and technology innovation.

Highlights

Mar 4 · Business Insider
Shopify was cutting resources for diversity groups before it was trendy
Feb 12 · Business Insider
Kanye West's 4 days of controversy: a Super Bowl ad, a swastika T-shirt, and a Shopify shutdown
Apr 1 · herbertlui.net
Returning the favor - Herbert Lui
Apr 28 · blackboxofpm.com
Craig Miller on being Shopify's CPO, Marketing by an Engineer ...
Apr 27 · youtube.com
Craig Miller on being Shopify's CPO, Marketing by an Engineer ...
Craig Miller on being Shopify's CPO, Marketing by an Engineer ...

Related Questions

What were some of the key projects Craig Miller oversaw at Shopify?
How did Craig Miller's background in electrical engineering influence his career in marketing and product management?
What challenges did Craig Miller face when transitioning Shopify from a shopping cart software to a multi-channel commerce platform?
How did Craig Miller's leadership style impact the growth of Shopify's product and marketing teams?
What are some of the most memorable stories Craig Miller shares about his time at Shopify?
Craig Miller
Craig Miller, photo 1
Craig Miller, photo 2
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Experience

Owner, Self Employed (1998 - 2006)
Chief Marketing Officer and Chief Product Officer, Shopify (2011 - 2020); Various Product and Marketing Roles, Kijiji (2006 - 2011)

Education

Degree in Electrical Engineering, McGill University

Location

Toronto, Ontario, Canada