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Craig Sampson

Innovation leader, advisor and educator

Craig Sampson is a design innovator, leader, advisor, and educator with a background in mechanical engineering and product design from Stanford University and the University of Colorado Boulder.

He was a founding leader at IDEO and has extensive experience in cross-functional team leadership, managing multi-million P&L's, and working across high technology, consumer, and healthcare industries.

Craig is the Founder & Principal Consultant at TBD Innovation and is committed to helping people identify and create the next big thing, whether it's a new product, service, digital experience, brand, or business.

His expertise lies in combining technological understanding with human needs to design innovative products and experiences, and he is dedicated to helping leaders articulate their purpose, envision future opportunities, and create new offerings and businesses.

Craig Sampson is a technologist, humanist, and business professional who believes in the life values of Design Thinking, such as self-awareness, empathy, creativity, and continuous improvement.

He has also been involved with various organizations and institutions, including serving on the Investment Committee at Purple Arch Ventures, being an Advisory Board Member at Everyplace Labs, Tanvas, and several others, and holding positions at Northwestern University, World Kitchen / Corelle Brands, and Leo Burnett, among others.

Craig Sampson
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Location

Greater Chicago Area