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Craig Smith

Strategic and forward-thinking Digital CMO and Ecommerce Director with extensive global leadership experience across digital, marketing, brand management, and customer engagement.

Craig Smith, Chief Marketing Officer at Henderson Design Group

Craig Smith is the Chief Marketing Officer (CMO) at Henderson Design Group, a strategic and forward-thinking digital agency.13 He has extensive global experience in ecommerce and marketing.1

Prior to his current role, Smith held senior marketing positions at various companies, including:

  • Ted Baker, a British luxury fashion brand2
  • Radley London, a British handbag and accessories brand2

As the CMO at Henderson Design Group, Smith is responsible for the company's marketing strategy and execution. He focuses on profitable growth and has an in-depth understanding of ecommerce brands.3

Smith's LinkedIn profile can be found at https://uk.linkedin.com/in/craig-smith-b1a9bb7.1

Highlights

Aug 21 · linkedin

I love Pinterest and this year's fashion predictions make for more interesting reading -

Pinterest has unveiled its trend predictions for autumn 2024, following an increase in searches for autumn aesthetics, activities and inspiration on the social media platform.

Nature-inspired patterns and mixed-proportion layering are expected to take centre stage next season. People are also making bold statements with leopard print denim and camouflage, and adding volume with puffer skirts and oversized coats.

From pairing jerseys with skirts to a rise in searches for lobster jumpers, Pinterest says it's all about showcasing your creativity and individuality in this season of main character energy.

Pinterest's autumn fashion trend predictions _____

Biophilic fashion : Leopard print jeans +2990% Camouflage outfit +2295% Printed tights +205% Printed jumper +73% Dog jumper +60% Lobster jumper +55%

Puff & puffer : Balloon skirt outfit +1765% Puff skirt outfit +1015% Poofy skirt +175% Puffer jacket outfit aesthetic +70%

Experimental layering : Jersey with skirt outfit +2000% Skirt over jeans outfit +695% Dress over skirt +295% Sweater with jorts +105% Long layered skirt +125% Japanese long skirt outfit +85%

Image Credit: Barbour.

Aug 15 · linkedin

Blimey. Only 15 weeks to go until Black Friday rears its head again!

How are you feeling about that?

All of your house in order?

Prep done and promo campaigns locked in? ....

I doubt it as there is still so much time for things to change as Autumn ( Fall ) kicks off properly and the mood music changes and consumer outlook drops off a cliff ( hopefully not )

That said there's really no excuse for not having discussed all the likely scenarios in great detail and some to the enth degree -

Current trading position versus expectation / stock levels / are the best sellers as expected or have you got a few more 'failures to launch' than you really want / How's profitability looking / ROAS being managed and budgets working to drive the right quality of traffic online and to stores .....

The list goes on and the priorities will change

BUT

If you feel it's feeling a bit unwieldy and you could do with a fresh pair of eyes or some new and clear thinking drop me a note and I'd be happy to jump on a call to see where you are at

Good luck with it all though if not.

Related Questions

What are Craig Smith's key achievements at Henderson Design Group?
How did Craig Smith transition from Ted Baker to Henderson Design Group?
What strategies has Craig Smith implemented for eCommerce at Henderson Design Group?
What is Craig Smith's background in digital marketing?
How has Craig Smith's role evolved since joining Henderson Design Group?
Craig Smith
Craig Smith, photo 1
Craig Smith, photo 2
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Location

United Kingdom