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craig white

Director Player Insights at Activision

Craig White is a results-driven senior insight professional with over a decade of experience in qualitative and quantitative research programs, data strategies, and analytics, focusing on consumer understanding.

He excels in engaging stakeholders with creative insights and simplifying data visualization to make consumer insights come to life.

Craig has a proven track record in assisting companies in identifying research and analytical needs, delivering effective results, and providing actionable insights for strategic business solutions.

His expertise lies in using insights to guide decisions across various business aspects such as investments, product selection, media channels, creative development, advertising, and communications.

With a background in BA Hons in English from Manchester Metropolitan University, Craig White has held key positions including Director of Player Insights at Activision, Senior Consumer Insights Manager at Activision, Insight Director at Sony Pictures Entertainment, Business Planning & Analytics Manager at Time Warner Inc., Business Analyst at Time Warner Inc., Business Planning Analyst at NBrown - JD Williams, and Planning Analyst at NBrown - JD Williams.

He possesses strong leadership skills, capable of establishing top-tier insight functions, influencing decision-makers, and fostering relationships with international research partners.

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Location

London, England, United Kingdom