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Cree Lawson
Founder & CEO, Arrivalist
Cree Lawson is a prominent figure in the new media industry, particularly known for his ventures in early-stage vertical media companies and emerging digital advertising technologies.
Lawson founded Arrivalist and Travel Ad Network Inc. (TAN), a leading Vertical Ad Network, with minimal investment and transformed it into the largest travel information audience globally.
Travel Ad Network Inc. achieved recognition by making Inc. Magazine's Fastest-Growing Companies list in 2008.
In 2011, Lawson established Arrivalist to measure offline responses to online advertising, ultimately becoming a key player in location attribution by 2017.
Arrivalist, under Lawson's leadership, assesses the visitation impact of marketing efforts for numerous cities, states, and countries, expanding into new markets.
Before his entrepreneurial ventures, Cree Lawson held various roles in renowned organizations like Random House, the Rough Guides, Fodor's Travel Guides, the Associated Press, Gannett, and Time Warner Trade Publisher, enriching his background in management, sales, business development, and marketing.
Beyond his professional achievements, Lawson is recognized as a skilled investigative reporter and a distinguished academic All-American athlete.
With a strong educational foundation, Lawson pursued a Master's degree at New York University and studied English with a focus on Popular Music Criticism at Belmont University, enhancing his expertise.
Lawson's skill set includes executive management, new media strategy and consulting, advertising market research, online travel, business development, sales management, entrepreneurship, and networking within the travel and online media industry.
His experience spans across roles such as Founder at Arrivalist, Chairman and Founder at Travel Ad Network, CEO at Travel Ad Network, and positions in sales consultation, business development, and management in reputable organizations.
Highlights
Thank you to Nan Marchand Beauvois and #ESTO22 for the opportunity to have a BrutallyHonest conversation about Location Data. It was an honor to share the stage with with so many amazing #destinationmarketing people and #tourismindustry juggernauts. Next year I can #pechakucha this thing.
Did a dollar make a difference? Or did weather-cancelled flights force people to drive? Whatever the impetus, Road Trips are back above last year's levels for the first time in months. The #TrendisYourFriend. Stay tuned to Daily Travel Index (https://lnkd.in/gYT5wpB) for the latest. #travel #data #tourism #destinations #hotels #hoteldata #vacationrentals #gas #gasprices Trending You can Trust.
