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Creighton Odom

Enabling Digital Transformation for Banks, Credit Unions, Lenders and Capital Markets ☁

Creighton Odom is an accomplished Account Executive at Salesforce specializing in breaking down technology silos within organizations to foster seamless collaboration between various departments.

With a background in marketing, sales, commerce, service, and IT, Creighton excels in driving a unified customer view through a single customer relationship management (CRM) platform.

In the realm of marketing, Creighton tailors messages effectively for targeted lead generation, customer acquisition, and upselling opportunities.

Within sales, he emphasizes the optimization of sales processes to enhance customer engagements and reduce data entry burdens.

His expertise extends to commerce where he focuses on creating simple and engaging commerce experiences that boost revenue and connect commerce with other business functions.

In the service domain, Creighton ensures consistent and personalized customer support across all touchpoints, integrating automation and AI-powered chatbots for enhanced service delivery.

In IT, Creighton leverages his skills to develop modern apps catering to the needs of employees, partners, and customers while driving productivity through process automation and enhancing security and transparency.

Creighton Odom holds a Bachelor of Science in Marketing from the Darla Moore School of Business and has a background in several roles at renowned organizations such as Salesforce, ettain group, Wells Fargo, and Sageworks.

His experience spans from serving as an Account Executive at Salesforce to holding positions like Director of Strategic Accounts, Sales Manager, Account Manager, and Technical Recruiter in previous roles.

Prior to his professional career, Creighton studied at Hilton Head Island High School and was involved as Cocky at the University of South Carolina.

Creighton Odom
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Location

Charlotte, North Carolina, United States