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Cristene Gonzalez-Wertz

Strategy, Offering Mgt & Marketing - thought leadership that makes the "new" understandable, Cohost of "Retail Done Right" Podcast

Cristene Gonzalez-Wertz is the Electronics and Environment, Energy and Utilities Leader at IBM's Institute for Value research, focusing on AI, Blockchain, IoT, Security, Data, and Platforms for sustainable business value.

She has over 20 years of experience in marketing, strategy, and product design, with a diverse background in cross-industry use cases.

Cristene is the co-creator of the RETAIL DONE RIGHT podcast, exploring the era of the Customer Channel in retail and fostering empathy and support for customers.

She has been recognized with the IBM IBV Global Excellence Award for her work on Benchmarking Integration and embodies IBM Values in her contributions.

Specializing in business strategy, marketing, analytics, offering development, process automation, and project management, Cristene has a strong focus on new business platforms and experimental design.

She is a member of the Consumer Technology Association Diversity and Inclusion Working Group, advocating for diversity within the tech industry.

Cristene holds degrees from Rutgers Business School and Rutgers University, with a focus on Marketing and Management.

Her professional journey includes roles at IBM, DXC Technology, Unified Inbox, EarPeace, Covalent Marketing, Fair Isaac, and several notable positions at IBM in various capacities.

With expertise in business transformation, CRM leadership, marketing strategy, and tools development, Cristene brings a wealth of knowledge to the industries she serves.

Cristene Gonzalez-Wertz
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Location

Kennett Square, Pennsylvania, United States