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Cristina Burlacu

Overcoming the unique marketing challenges in the cannabis industry.

Cristina Burlacu is a senior marketing professional with extensive experience in the cannabis industry. She currently serves as a Senior Marketing Manager at SMOORE in the Los Angeles Metropolitan Area, a position she has held since January 2024.1 Prior to this, she was the Senior Marketing Manager at TILT Holdings from September 2022 to January 2024, where she focused on B2B Marketing for Jupiter Research.1

Notably, Cristina worked as the Director of Brand Marketing at The Bloom Brand from June 2018 to March 2021.1 During her tenure, she:

  • Led marketing initiatives for over 500 retail partners
  • Managed a team of 4 direct reports and 20 indirect reports
  • Secured new markets through research and collaboration with product development

Cristina's career in the cannabis industry began as a Marketing Manager at The Bloom Brand from June 2017 to June 2018, where she:

  • Led D2C performance marketing initiatives
  • Increased brand awareness through cohesive marketing collateral
  • Managed the company's brand identity redesign and website

Her expertise includes:

  • Brand and product positioning
  • Digital marketing strategy
  • Revenue generation and growth
  • Content development
  • Marketing operations

Cristina is multilingual, with professional proficiency in English and French, and native proficiency in Russian and Romanian.1 She holds a degree in Journalism and Communication from Universitatea de Studii Europene din Moldova.1

Highlights

Jun 5 · linkedin

Reminder: Your business is thriving and growing, today. The key word is - Today.

May 25 · linkedin

How to make a viral product that everyone will buy:

  • make it fun - not your regular spf cream, make it whipped cream
  • make the packaging outstanding, memorable, instagramable
  • evoke an emotion - nostalgia
  • make it affordable, so it almost like an impulse buy
  • place it on tiktok shop
  • gift it to everyone and anyone- because it’s such a fun and differentiated product everyone will make content with it and the organic content effect will unfold like a snowball

In conclusion- I am jealous I didn’t think of this myself.

#marketing #positioning

Related Questions

What are some of Cristina Burlacu's most successful marketing campaigns?
How did Cristina Burlacu transition from journalism to marketing?
What unique strategies does Cristina Burlacu use in her B2B marketing?
Can you provide examples of Cristina Burlacu's work at The Bloom Brand?
What skills does Cristina Burlacu bring to her role at SMOORE?
Cristina Burlacu
Cristina Burlacu, photo 1
Cristina Burlacu, photo 2
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Location

Orange, California, United States