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Cristina Byots

Sr Director, Client Leadership at Empower

Cristina Byots is an experienced Digital Strategy Director with over 10 years of experience in planning and implementing campaign strategies to achieve client objectives and KPIs.

Certified in various areas including theTradeDesk EDGE Certification in Marketing Foundations and Digital Adops Certification from IAB.

Specializes in a wide range of digital marketing areas such as Display, Mobile, Video, SEM, SEO, and Social, as well as platforms like DSP/SSP, CRM, and SaaS sales.

Proficient in a multitude of tools and platforms including Salesforce, Google Ads, Google Analytics, and more.

Managed teams of over 6 individuals, excelling in account management, event marketing, product marketing, project management, and data-driven strategies.

Holds a B.S. in Marketing from DePaul University and has a background in Marketing from Eastern Illinois University.

Previously held positions at Empower, TMP Worldwide, AdColony, Tribune Company, and U.S. Office of Personnel Management.

Cristina Byots
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Location

Greater Chicago Area