Sign In

Cristina Ferraz

Innovation, Digital Transfomation and Business Intelligence - Head of Innovation Strategy @ PMI

Cristina Ferraz is an accomplished professional with over 15 years of experience in innovation and strategy roles, contributing to companies' success in volatile markets and evolving industries.

Her expertise lies in diverse areas such as business innovation management, strategy development, foresight, marketing, and thought leadership.

With a robust educational background including digital marketing, digital transformation, business administration, and innovation design engineering from prestigious institutions like MIT, ENEB, Royal College of Art, and Imperial College London, Cristina possesses a solid foundation to drive impactful outcomes.

Having held key positions at prominent organizations like Philip Morris International, the European Commission, and EAE Business School, she has honed her skills in innovation strategy, business coaching, and academic leadership.

Cristina's versatile skill set encompasses business visions, data analysis, digital transformation, and portfolio management, making her adept at navigating complex business landscapes with a global perspective.

Her multidisciplinary background in business administration, technology, and design enables her to identify and seize new business opportunities, manage teams effectively, and nurture client relationships with finesse.

Passionate about innovation, Cristina excels in trend research, insight analysis, design thinking, and open innovation methodologies, ensuring her strategies are forward-thinking and impactful.

In the realm of marketing, she shines in branding, digital marketing, marketing analytics, and content creation, bringing a fresh and strategic approach to elevating brand positioning and communication strategies.

Cristina's thought leadership is apparent through her stakeholder and team management skills, public speaking engagements, and academic contributions, reflecting her commitment to knowledge-sharing and professional development.

Overall, Cristina Ferraz stands out as a dynamic professional with a wealth of experience, a holistic skill set, and a passion for driving innovation and strategic growth in today's challenging business landscape.

Highlights

Aug 2 · linkedin

🌟 Embracing the Future of Technology 🌟

My first post of #FridayInspo for the August holidays is here!

Here I want to bring to you the latest McKinsey Technology Trends Outlook 2024, a comprehensive analysis of the most significant trends shaping our digital future. T

They identify 15 trends in different maturity levels:

  1. Frontier Innovation:

    • Quantum computing: Pushing the boundaries of computational power.
    • Next-generation software development: Revolutionizing how software is created and deployed.
    • Web3: Decentralizing the internet and empowering users.
  2. Experimenting:

    • Generative AI: Transforming industries with advanced AI capabilities.
    • Immersive-reality technologies: Enhancing user experiences through AR and VR.
    • Autonomous and near-autonomous vehicles: Advancing transportation with self-driving technology.
  3. Piloting:

    • Industrializing machine learning: Scaling AI applications across industries.
    • Cloud and edge computing: Optimizing data processing and storage.
    • Future of bioengineering: Innovating in healthcare and biotechnology.
  4. Scaling:

    • Applied AI: Integrating AI into everyday business operations.
    • Connectivity technologies: Expanding the reach and speed of internet connectivity.
    • Electrification and renewables: Driving the shift towards sustainable energy solutions.
  5. Fully Scaled:

    • Advanced connectivity: Enhancing global communication networks.
    • Digital trust: Ensuring security and privacy in the digital age.
    • Next-generation computing: Leveraging powerful computing systems for various applications.

Do you agree with the trends highlighted here and their maturity? Share your thoughts and let's discuss how we can collectively shape a brighter, more innovative future. 🚀

https://buff.ly/3Lji2cQ

#innovation #trend #foresight #forecast #future #GenerativeAI #Sustainability #DigitalTransformation #Engineering #FutureTech #TechTrends #McKinseyInsights

Cristina Ferraz
Add to my network

Location

Barcelona, Catalonia, Spain